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Thursday, August 23 2018 10:01

The General Mills Monsters are Back in "Monster Crunch! The Breakfast Battle Game"

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It's that time of year again... where the General Mills Monsters emerge from their crypt and start to haunt the cereal aisles once more. As in recent years (with the exception of 2013), Yummy Mummy and Fruit Brute are being left behind on the grocery end of things, but they are joining Franken Berry, Boo Berry and Count Chocula somewhere else... the toy department of your local Target (an affiliate) store! Thanks to Big G Creative (oddly enough, no relation to General Mills' Big G cereals), the whole crew is present for Monster Crunch! The Breakfast Battle Game, officially launching on August 26th.

Monster Crunch!

Pick your favorite Monster Cereal characters and battle to see who can “eat” the most cereal. In this fast-paced game of luck and strategy, players try to collect as many Cereal Cards in their Bowls as they can. Each monster has special powers to give you an advantage and help you gobble up the most cereal. Use Milk Tokens to combine Cereal Cards and take bigger bites. The monster that munches the most wins the game!

"At Big G Creative, we build games that connect families across generations. We believe Monster Crunch! gives parents a new way to have fun with their kids," said Rob Stevens, Founder and President of Big G Creative. "The Monster Cereal characters seem to strike a happy chord with everyone." 

Monster Crunch! is described as "a light strategy game that is suitable for a wide variety of ages and blends nostalgia with friendly competition." The game is aimed at players 9 and older, allows for 2 to 5 players, and has an estimated gameplay of 20 minutes. MSRP is $19.99. Available at Target.

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, has contributed to The Toy Book and writes a regular Star Wars column - Transmissions from a Galaxy Far, Far Away for The Pop Insider. He also regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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