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Friday, August 10 2018 08:59

JCPenney is Upping Their Baby Game to Help New Parents in the Absence of Babies "R" Us...

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The birth rates might be down, but contrary to what some might have you think - yes, people are still having babies... even Millennials. With the loss of Babies "R" Us during the Toys "R" Us collapse this past year, new parents looking for a spot to check out the latest in baby gear are finding that there may soon be more places to buy than ever before, and the latest is a bit of an unexpected one: JCPenney. The iconic retailer has had their own share of struggles with evolution over the past few years, but they're still working on it, this week announcing the opening of JCPenney Baby Shops in 500 stores.

jcpbaby

The company has historically offered cribs, high chairs, strollers and car seats through their catalog over the years (most recently at JCPenney.com), but starting Aug. 30, parents can find an assortment of those items in-store along with bottles, pacifiers, diaper bags, bouncer seats and activity centers from brands including Avent, Graco, Fisher Price, Dr. Brown’s, Tommee Tippee and Halo. The 500 locations chosen for the new department are strategically located in communities where a neighboring Babies "R" Us store has recently closed.

JCPenny Baby Shop

From the Official Announcement:  The new shops will feature updated graphics and signage and will be located adjacent to baby apparel, featuring an expanded assortment of Carter’s clothing along with Gerber and Okie Dokie playwear and sleepwear. Most of the product displayed will be stocked at the store so parents can take home their new car seat, stroller, swing or activity center the same day. Nursery furniture such as cribs and crib mattresses are available to take home the same day in select stores, while the remaining stores will arrange to have those purchases shipped directly to the customer’s home. Coordinating dressers, changing tables and gliders are available at JCPenney.com.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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