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Friday, May 04 2018 09:23

Lick-A-Bubble Lets Kids (and Grownups) Create Flavored Bubbles...

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At the 115th North American International Toy Fair this year, I happened to come across the Imperial Toy booth and some of their latest offerings on the bubble front. For years Imperial's bubbles have been a staple of outdoor play, but one new spin on the classic is something that's been kicking around since 2015, gradually being improved and readied for its major public push. Created by a pediatrician and allergist,Lick-A-Bubble is a special solution that allows kids to create flavored bubbles from just about any drink (just stay away from dairy, pulps, and steer non-carbonated). And for the grownups, yes - you can use this with your favorite "adult beverage" - and that's exactly how I first tried them.

Fireball Bubbles

At Toy Fair in NYC, the folks at Imperial Toy had a little bar set up - a great ice breaker, and a fine way to showcase the true power of Lick-A-Bubble. It may have only been noon, but I went straight for the Fireball Cinnamon Whisky and guess what? Cinnamon flavored bubbles were soon flying through the air. These aren't officially being marketed toward the grownup crowd (yet), but there's some fun possibilities here for party games and such.

Lick A Bubble Review

Back at home, we received some samples so I was able to put these to the ultimate test - a crowd of kids at an Easter Egg hunt. While it was unseasonably cold, we mixed a variety of flavors from orange and apple juice to fruit punch, orange soda and even my personal favorite - Mountain Dew. Despite the warning the carbonated beverages don't work particularly well with this, ours weren't too bad - but the non-carbonated ones were better.

Lick A Bubble

While the bubble blowers are imported, Lick-A-Bubble solution is Made in the USA and has been through years of testing. Originally launched as "Bubble Lick" before being picked up by Imperial Toy for wider distribution, Lick-A-Bubble is the perfect way to make lickable bubbles from nearly any beverage in a fun, and most importantly SAFE manner.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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