As always, some of these toys will be set aside to be added to my annual #RockFatherSanta Holiday Toy Delivery Program, which serves families here in our local community. Last year's event was the biggest ever, providing 72 children across 25 families with some much-needed holiday cheer. As part of the Avengers: Infinity War celebration, Hasbro also took part in Disney's new charity initiative - Marvel: The Universe Unites, in which related companies shared #HeroActs alongside cast members from the film. Hasbro donated $1 million US worth of cash and products to Give Kids The World, an organization that fulfills the wishes of children with critical illnesses and their families by providing them with an unforgettable trip which includes a visit to their village in Central Florida and access to Walt Disney World Resort. Learn more here, and stay tuned for more on Avengers: Infinity War!
Unboxed: The Marvel #UniverseUnites with New Avengers: Infinity War Toys from Hasbro...Written by James Zahn
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Marvel Studios' Avengers: Infinity War recently got a bump, moving into an April 27 release date for the much-anticipated film... the biggest comic book movie ever. With that, the toys started hitting retail a little earlier as well, and Hasbro has been leading the charge as the master licensee, bringing forth new ways to play as the Marvel #UniverseUnites. In celebration of the new toy launch, Hasbro sent over a special delivery to Rock Father HQ - a box packed with a sampling of new items from across their product lines - a little of everything that will excite families from kids to collectors. While I'll be sharing formal reviews in the days and weeks ahead, here's a quick edition of UNBOXED in which I crack open the case to find new Titan Hero Power FX figures, Nerf Assembler Gear, Marvel Legends 6' action figures, characters from the basic figure assortment and the new Iron Man Hero Vision - an AR experience that was really being touted at the recent 115th North American International Toy Fair in New York City. Check this out...
James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.
He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers.
Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.
Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team, Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.
Learn more here.