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Thursday, January 04 2018 12:07

Mad Catz is "Back in the Game" with New Accessories following Bankruptcy...

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If you've played video games at any point within the last three decades or so, there's a solid chance that you've owned a Mad Catz product. The longtime maker of gaming controllers and accessories was a fixture for years, but the last few were anything but kind for them. Following an expensive gamble on Rock Band 4, for which they served as co-publisher in addition to the hardware and accessory maker, the U.S.-based company went under, filing for bankruptcy in the spring of 2017. Now, the brand is back, now known as Mad Catz Global Limited, announcing what they've called "a surprise return to the international gaming scene... under new management, with new ideas, new attitude and most importantly, an entire range of new, high-quality gaming products." Check out a teaser below...

I may be mistaken, but I believe all of the products featured in the above #BackInTheGame teaser are actually older products from the last wave released pre-bankruptcy, but since those lines will continue, it makes sense. New items will debut next week at CES...

From the Official Announcement: Known for their award-winning range of R.A.T. gaming mice, arcade FightSticks, gaming headsets and much more besides, the new Mad Catz will focus first on quality, committed to producing innovative gaming products, designed and engineered in-house to stand out amongst the competition and deliver superlative performance for gamers of all abilities. 

At CES 2018, Mad Catz will be previewing the first products in the new range, a line of all-new PC gaming hardware including new R.A.T. mice, S.T.R.I.K.E.keyboards, F.R.E.Q. gaming headsets and G.L.I.D.E. gaming surfaces. Key products in the new range include the R.A.T.AIR™ an-all new version of the iconic, fully-adjustable gaming mouse, now with a state-of-the-art wireless power system. The R.A.T.AIR requires no unreliable battery pack to operate, instead drawing power via the wireless activation gaming surface, included in pack. For gamers preferring to use their own gaming surface, the R.A.T.AIR also includes a robust USB cable in pack, instantly converting the R.A.T. to a wired mouse.

The S.T.R.I.K.E.4 gaming keyboard features a fully mechanical key bed, aluminum frame and RGB lighting, an the F.R.E.Q.4 gaming headset, utilizes high-quality 40mm neodymium drivers and a metal plated frame. Further details of new products in the range are expected to be announced shortly.

Mad Catz Global Limited will be demonstrating new products in the range through invitation only at CES 2018, taking place in Las Vegas, Nevada from January 9ththrough 12th, 2018.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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