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Wednesday, October 10 2012 22:05

Hot Wheels & Danica Patrick team with Sonic the Hedgehog...

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I've been trying to post about this all day, but with one munchkin running around and another requiring a bottle regularly, sometimes hitting the updates in a timely fashion isn't exactly up to me. That said, some cool news came out of SEGA today about a partnership with Mattel, specifically the Hot Wheels Brand. When SONIC & ALL-STARS RACING TRANSFORMED hits the streets later this Fall, those who choose to race as Danica Patrick will do so in a special "transforming" Hot Wheels car that will take to land, sea, and air with ease. But that's not all - the "Danicar" is being produced as a genuine Hot Wheel as well.

"We are incredibly excited to link two iconic brands like Hot Wheels and SEGA’s Sonic the Hedgehog together for the first time. The new ‘Danicar’ is a unique vehicle that combines style elements from Danica Patrick and Sonic the Hedgehog with the outrageous design that Hot Wheels is known for – resulting in an in-game vehicle and diecast toy that all of our fans will love.” Matt Petersen, Vice President of North America Boys and Games Marketing, Mattel.


danicarSonic & All-Stars Racing Transformed will be available November 18, 2012 on the Xbox 360, PlayStation3, and Nintendo’s Wii U. On December 11, 2012 it will be available on PlayStation Vita system and the Nintendo 3DS  hand-held system. Sonic & All-Stars Racing Transformed races onto Windows PC via digital download this holiday season. The Hot Wheels "Danicar" will be available with the purchase of the game at select locations. 

Check out the new trailer below:
 

Hot Wheels are a big fixture here at Rock Father HQ, where it's proven on a daily basis that they're not just for boys. My daughter LOVES her Hot Wheels, and seems a little car-obsessed in general. Actually, I just may have to snag a copy of this for XBOX 360...

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James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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