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Wednesday, September 06 2017 10:00

UNO for the Colorblind? Mattel Just Made That Happen...

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When I was a little kid, there were always UNO games present around our house. We had a lot of them due to the game having some Illinois roots with International Games having sponsored UARA midget auto racing in nearby Joliet. In fact, I recall a bright red midget ripping around the track with UNO graphics painted-on. Fast-forward a few decades, and UNO is still one of the most popular card games in the world, produced by Mattel, who've owned the game since 1992. Today, on International Colorblind Awareness Day, Mattel announced the launch of its newest deck, UNO® ColorADD, the world's first card game for the colorblind.  Check out all the details below!

From the Official Announcement: Designed in partnership with ColorADD, the global organization for colorblind accessibility and education, the deck features its proprietary code, an inclusive and non-discriminative language that enables people with any type of color blindness to identify color. The code is based on three graphic symbols representing three primary colors. These symbols can be found on the top-left and bottom-right corners of each card to define UNO's iconic red, yellow, green and blue suits.

UNO ColorADD

"Our partnership with ColorADD allows us to extend the game play to the 350 million people globally and 13 million Americans who are colorblind," said Ray Adler, Senior Director, Global Games at Mattel. "UNO is a truly universal game and we are continuing to look for ways to make one of the world's most popular card games all inclusive."

Of the 350 million people worldwide who are affected by some form of color blindness, the most commonly confused colors are between red and green—two of UNO's four colors.

"Our color coding system has been incorporated in various ways, including in grammar schools, public transportation, hospitals, and consumer goods such as colored pencils and clothing," said Miguel Neiva, Creator of ColorADD. "By partnering with UNO, we can bring our mission to an even broader audience, promoting inclusivity and raising awareness for an often-overlooked, and under-discussed, condition."  

Visit Shop.Mattel.com/UNO for more information on UNO ColorADD or to purchase for $5.99.

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, a writer for the Netflix #StreamTeam, and serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. Current special projects include promotional campaigns for PJ Masks (eOne/Disney Junior) and Beat Bugs (Netflix). 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for Napalm Records' PRODUCT OF HATE.

James and/or his work have been featured in/on CNN, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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