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Tuesday, September 05 2017 23:45

Highlights Magazine is Getting a Toy Line from HABA USA...

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Highlights Magazine is timeless, and many would consider HABA toys right up there with it. Starting next year, the two will come together as the iconic children's brands are coming together in HABA USA's new Highlights™ toy line, available in 2018. The aim is to provide "an affordable new line of toys blending the time-tested educational and developmental expertise of both brands." The initial collection will launch with 12 developmentally-appropriate toys for children ages 12 months and older, incorporating Highlights' popular "That's Silly" designs as well as animal and monster-themed toys. 

In the announcement, Lea Culliton, President of HABA USA, said, "The wholesome, educational promise of Highlights is a perfect fit for HABA USA's classic, trusted, time-tested play patterns and we look forward to bringing the iconic and recognizable elements of the brand to life through this line. We're also pleased to be able to offer a more affordable version of our traditional line, so that every family can afford a HABA USA toy!"

Mary-Alice Moore, SVP and Publisher, Highlights Retail Group, adds, "The HABA partnership anchors our strategy to grow the beloved Highlights brand beyond our successful book, magazine, and digital publishing programs.  The quality and innovation of the Highlights by HABA line will deliver a play experience that furthers our vision of raising curious, creative, caring, and confident kids."

Additional toys will be announced in the months ahead. Is it wrong that I sorta want a set of wooden Goofus and Gallant figures to display in my office here at Rock Father HQ? Stay tuned for updates.

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, a writer for the Netflix #StreamTeam, and serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. Current special projects include promotional campaigns for PJ Masks (eOne/Disney Junior) and Beat Bugs (Netflix). 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for Napalm Records' PRODUCT OF HATE.

James and/or his work have been featured in/on CNN, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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