One of the biggest surprises this summer was that ahead of THE EMOJI MOVIE was an all-new HOTEL TRANSYLVANIA short. I had no idea that PUPPY was set in Dracula's world, and that's a good thing as the kids were really surprised when we screened it at the birthday party for our oldest "Rock Daughter." Now, with an animated series airing on Disney Channel and a new feature film headed for theaters next summer, news has come into Rock Father HQ that Sony Pictures Consumer Products has partnered with Jazwards to develop a Hotel Transylvania toy-line, while Simon & Schuster Children's Group, Papercutz Comics and Bendon Publishing, will create a range of books inspired by the film franchise and new television series. The goodies will begin hitting stores leading up to the release of Sony Pictures Animation's HOTEL TRANSYLVANIA 3, in which Mavis surprises Dracula with a family voyage on a luxury Monster Cruise Ship -- the first time the characters will venture outside of the hotel.
"Our consumer products strategy aligns perfectly with our content strategy, which is to bring the Hotel Transylvania world to life 365 days a year," said Jamie Stevens, Executive Vice President of Worldwide Consumer Products and Licensing. "We look forward to working with Jazwares, Simon & Schuster, Papercutz Comics, and Bendon Publishing to create innovative products that kids and families will love year-round."
"Hotel Transylvania continues to define family fun in a fresh, diverse and hilarious way," states Laura Zebersky, Chief Commercial Officer, Jazwares. "We couldn't ask for a better fit with the creative thinking at Jazwares and we are extremely excited to introduce, in 2018, the first ever toy line for Hotel Transylvania fans."
I know we'll be looking out for all of this, as my girls are taking after daddy with a love for all-things monsters. Stay tuned!