Thursday, August 17 2017 00:33

Watch: Hasbro Releases New TV Spots for STAR WARS: THE LAST JEDI Action Figures & Playsets!

Written by

Update - 8/17/17, 8:30am: Looks like someone at Hasbro goofed and perhaps jumped the gun. After being live on their official YouTube Channel for more than 12 hours, three of the four new commercials have been removed. I'll replace them in this article if/when they're restored.  

As we approach the next "Force Friday" event on September 1, the folks at Hasbro have updated their official YouTube Channel tonight with a look at some of the new STAR WARS toys set for release ahead of Rian Johnson's STAR WARS: THE LAST JEDI this December. The big one (literally) has already elicited a verbal "I want that!" from the youngest of The Rock Daughters™, along with a mental of "I want that..." from yours truly. Indeed, Hasbro is releasing a playset, and I honestly can't remember the last time that they did a proper 3.75" playset that wasn't just a fold-out vehicle. In this case, they're releasing a large BB-8 that opens up into a First Order Star Destroyer, complete with four levels of play and figures of Supreme Leader Snoke and an Elite Praetorian Guard. Take a look at the new commercial below!

Back around Toy Fair (Feb/March), it was rumored that there would be a playset done in a similar style to what we've seen from the TMNT Sewer Lair sets or Hasbro's own recent Spider-Man: Homecoming set. Personally, I think this one looks pretty good, and am looking forward to seeing it first-hand. Here at Rock Father HQ, my girls have been using my late 90s Ultarama Displays as makeshift playsets, so I'm excited for the prospect of something a little more similar to what we had as kids when STAR WARS hit the first time around.

They've also uploaded a pair of TV spots for their new "Force Link Band," a piece of wearable tech that interacts with the new figures (they're touting "over 30!") in a similar manner to the old CommTech Chips from the prequel era. This wristband activates lights and sounds for vehicles like Kylo Ren's TIE Silencer, and gives voice to the figures themselves.

And finally, we've got a quick spot for the excellent new collection of FORCES OF DESTINY Adventure Figures. We've already picked up Sabine during a recent Target run, and there's more of these dolls in our future...

In the merchandising run-up to the new film, I'm hoping that all of the licensees are a little more cautious in their offerings and bring forth more toys like these, rather than some of the oddball stuff that's been out there from THE FORCE AWAKENS and ROGUE ONE. As not only a fan, but also someone with a past retail background, STAR WARS, like many brands, has been getting overkilled by too much "junk" that skews from the bread and butter that kids and collectors love. 

Stay tuned for more STAR WARS news as I have it...

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, has contributed to The Toy Book and writes a regular Star Wars column - Transmissions from a Galaxy Far, Far Away for The Pop Insider. He also regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

Connect with James on Facebook or Twitter.