Wednesday, July 26 2017 12:56

Toy Review: BEN 10 Rustbucket Playset & Action Figure Assortment

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When Ben 10 launched the first time around, my wife and I were still some years off from becoming parents, and thus the multi-dimensional adventures escaped us for a bit. While the series has evolved over the past decade and a half, 2017 brought the opportunity for a fresh start and a new series of Ben 10 was born - the perfect opportunity for a new generation of kids to enjoy the adventures of 10-year-old Ben Tennyson, his cousin Gwen and their grandfather, Max. With the power of the Omnitrix on his wrist, Ben can transform himself into one of 10 different alien creatures as the family embarks on great adventures in their Rustbucket - a combination RV/laboratory. With a great new show comes some great new toys, and Ben 10 is being handled by Playmates Toys - the same team behind the long-running success of Teenage Mutant Ninja Turtles and the recent Voltron: Legendary Defender collections. 


Launched during a limited exclusive window through Toys "R" Us and now spreading out to retailer nationwide, Ben 10 has been an immediate hit here at Rock Father HQ - with the Rustbucket Deluxe Playset and a few basic action figures sent to us for review. It was so much of a hit, we soon paid a visit to the local Toys "R" Us for more.

BEN 10 Toy Review

In terms of scale, the Ben 10 line is right on-par with the TMNT line that Playmates has done so well with.  In fact, they may be from different networks (Cartoon Network vs. Nickelodeon!), but it hasn't been an uncommon sight to see the Rustbucket adventuring alongside the Shellraiser on occasion. Playmates does a fantastic job of creatively packing a lot of play features into a reasonably-sized space, with the Rustbucket transforming from a vehicle into a 3-level playset that stands nearly 2-feet tall.

Ben 10 Toy Review

It's important to note that the Rustbucket is designed to work with the basic action figures - not the deluxe versions, which are a bit taller. Inside the Rustbucket, kids can have countless hours of imaginative play with the included changing chamber, working winch/elevator, alien lab, blasters and more.

Ben 10 Rustbucket

When it's time to wrap-up, the Rustbucket easily transforms back into a motorhome - ready for the next adventure... or for space-saving storage. 

Playmates Toys' Ben 10 collection is an early pick for my 2017 Holiday Wish Guide™ here at The Rock Father™ Magazine, and both Rock Father & Rock Daughter approved!

Sidenote: When I was with The Toy Insider at Sweet Suite '17 in New York City, they had some really cool Ben 10 cookies. I grabbed a couple and brought them home to enjoy with the girls.


James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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