Saturday, May 27 2017 12:22

Super Impulse Keeps Zapping Toys with their Shrink Ray for World's Smallest...

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There's some mischief afoot over at Super Impulse. While numerous super villains have tried and failed repeatedly to craft a "Shrink Ray" as part of their nefarious plans, someone over at Super Impulse has created one, and yes - it works. I first featured their line of World's Smallest toys here on the site as part of my annual Holiday Wish Guide in 2016, but apparently the evil geniuses weren't satisfied at simply shrinking the likes of Fisher-Price classics, Rubik's Cubes and Polaroid Instamatic Cameras. Nope, now they've managed to shrink Hasbro's G.I. Joe (the 60's style 12" "Man of Action") and Mattel's Hot Wheels. Now these classics are small enough to be toys for your toys. They were so proud of their shrinking technology that they had to send me one of each just to brag about how awesome they are. I dig it.

World's Smallest Toys Review

World's Smallest Toys aren't for everyone. My wife called the World's Smallest Hot Wheels "a stupid idea" when we first saw them on shelves at Target during the holidays. True, a normal, standard-sized Hot Wheel will set you back around $1, while the tiny, World's Smallest version will cost around $5, but these are novelties - and kids dig 'em, too.

World's Smallest Toys Review - Hot Wheels

My youngest still rocks the Polaroid Camera hanging on her backpack, and while most of last year's assortment is played with by the kids, I'll fully admit to having swiped these for myself, and they're here in my office. The G.I. Joe has flocked hair, is 5POA (points of articulation) and comes with a pair of binoculars.

World's Smallest Toys Review G.I. Joe

The Hot Wheels come assorted in a few different varieties, but the one they sent us as a review sample is a true classic - the famous Twin Mill. It's diecast, comes in a reusable package, and rolls just as it should. Smaller than Micro Machines!

World's Smallest Toys Review - Hot Wheels

Micro-collectibles like Shopkins, etc. are all the rage right now, so these fit in there somewhere - but with a nostalgic spin. While they might not be the most functional thing in the world, they're cool just to have around. 

Check out Super Impulse for details on where to find these in a store near you.

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, has contributed to The Toy Book and writes a regular Star Wars column - Transmissions from a Galaxy Far, Far Away for The Pop Insider. He also regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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