Saturday, February 18 2017 08:26

#TFNY: First-Look at Spin Master's Rusty Rivets Toys!

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The North American International Toy Fair is underway in New York, and one of the companies rolling out the biggest assortment of new toys is Spin Master. Following their "License of the Year" win for PAW Patrol (a line we absolutely love - see the 2017 preview here), one of their most-anticipated new lines for Fall 2017 comes from another property set in that same "world" - RUSTY RIVETS. The recent debut of the series on Nick Jr. has introduced kids to the "maker movement," a fine companion to much of the STEM (Science, Technology, Engineering, Math) options out there, with kids encouraged to use the materials around them to craft new creations. If your kids are already into PAW Patrol, you'll notice that Rusty, Ruby and friends are in the same scale as Ryder, and these new toys will fit right in. Launching in Fall 2017, here's the Rusty Rivets toys that kids are gonna love!

Spin Master Rusty Rivets Rivet Lab

Rusty Rivets Rivet Lab Playset: Get inventing at Rusty’s headquarters. The Rivet Lab comes with an exclusive Rusty figure and build, a vehicle lift, an elevator and workshop full of accessories for all of Rusty’sinventing needs!
Age: 3+ MSRP: $39.99 USD

Spin Master Rusty Rivets RustyFigure 3PK RustyWhirly

Spin Master Rusty Rivets RustyFigure 3PK RubyBytes

Rusty Rivets Mini Build Packs: Kids can collect all their favorite figures from the show and begin Rustifying their own creations with a mini-build. Each mini pack features a Rusty or Ruby figure with unique decorations, one bit or Bytes and one mini build.
Age: 3+ MSRP: $9.99 USD 

Spin Master Rusty Rivets MakerFigs Ruby drill

Spin Master Rusty Rivets MakerFigs Rusty Jet

Rusty Rivets Core Build Packs: Create cool contraptions from the show! Each core pack contains 1 figure, frame and parts to make Rusty’screations come to life!
Age: 3+ MSRP: $12.99 USD 

Rusty Rivets Wheeler Packs:

Spin Master Rusty Rivets Wheeler Pack Rusty2

Spin Master Rusty Rivets Wheeler Pack

Spin Master Rusty Rivets Wheeler Pack Ruby2

Spin Master Rusty Rivets Wheeler Pack2

Rusty Rivets Blaster Tank: Create a cool contraption and vehicle from the show in the same pack!

Spin Master Rusty Rivets Blaster Tank
Features: • 1 exclusive Rusty figure • 1 build frame • 17 basic parts • 1 tennis ball flick launcher
Age: 3+ MSRP: $19.99 USD 

Rusty Rivets Botasaur: Play with Rusty’s new friend and most dino-tastic creation – the friendly and loveable Botasaur.

Spin Master Rusty Rivets Botasaur

With 19 reconfigurable parts, it’s easy for kids to construct their own Botasaur. The building set features realistic lights and sounds, and modular, open-ended reconfiguration for tons of fun designs and combinations. MSRP: $29.99

Spin Master Rusty Rivets Box O Parts builds


Rusty Rivets Rusty’s Multitool and Goggles: Kids can see the world through Rusty’seyes with his tech vison goggles and be like Rusty by inventing and creating with his iconic multitool from the show. The multitool lights up and each sound matches the attachment.

Spin Master Rusty Rivets Rustys Multitool Goggles

Features: • Rusty’sGoogles • Rusty’sMultitool
Age: 3+ MSRP: $19.99 USD 

Rusty Rivets Racers:


Look for more toy news right here on THE ROCK FATHER Magazine very soon!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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