"Since before I even became a mom, I've been fascinated by how children learn and how their brains work," says Bialik. "Children have an innate desire to figure things out in the most creative ways and as a scientist and a mom myself, I enthusiastically encourage creating environments where children can experiment. Nurturing that innate curiosity through play is the best way to encourage a love of learning, whether they're interested in becoming a doctor, an actor, or anything else they can dream up."
Developed to expose preschoolers to key 21st century skills like communication, critical thinking, creativity and collaboration as well as the 3Rs -reading, writing and arithmetic, the Think & Learn line of toys encourage active, hands-on play. For example, children experience following directions with the Smart Scan Word Dash and problem solving with Code-a-pillar, while some Think & Learn toys teach colors and counting- all important skills that prepare children for school. In a study recently conducted this month by Fisher-Price with parents of children 2-10 years of age, 87% of parents agreed that hands-on play was a "very important way for their child to learn" and 90% strongly agreed that "trial and error" was a great means of learning.
"What's been missing in the preschool aisle are toys created to both engage kids in really fun, active play and build skills for school and life," said Lisa Mancuso, SVP of Fisher-Price Global Brands. "With the Think & Learn line, we are aiming to bridge that gap and are thrilled with the response from children and parents."
"Preschoolers learn best and retain more when they're engaged in active play," said Deborah Weber, Director of Early Childhood Development Research, Fisher-Price. "When children are physically rearranging the Code-a-pillar segments to cause a different outcome, or scanning two colors on the pages of their favorite book with Smart Scan Color Chameleon to create the color purple, they're making the connections that spark a-ha moments. That's learning and it's all fun!"
The Fisher-Price Think & Learn line is available now. Visit www.fisher-price.com/thinkandlearn to learn more about the toys, find a retailer, or get play tips to replicate some of the Think-a-Thon activities at home and extend the play.