Ready to rock right out of the box (batteries included!), the Code-a-pillar (already nicknamed "Codie" here at Rock Father HQ) includes (2) Destination Targets, the motorized head (with lights and sound) and 8 interchangeable segments: (3) Move Forward, (2) Turn Right 90 degrees, (2) Turn Left 90 degrees and (1) Sound Action.
Kids simply arrange the segments, and give the Code-a-pillar a gentle nudge on the head to start the action. The segments light up in sequence, and then when the Code-a-pillar starts moving, each active command will flash. Using the included start/end Destination Targets, kids can practice getting the Code-a-pillar from one to the other. The Rock Daughters™ like to make their own obstacle courses, making the Code-a-pillar twist and turn through the family room, going under chairs and around barriers for maximum adventure. The Code-a-pillar "emotes" as well, with its face changing colors, and sounds (along the lines of a Droid, like BB-8) giving it some real personality the kids genuinely interact with.
In a lot of ways, watching our girls play with their Code-a-pillar reminds me of something I had when I was a kid that was way ahead of its time - the Big Trak, released way back in 1979 - a toy that required the input of very simple directional commands. The Code-a-pillar makes it even easier with it's plug-and-play segments, proving once again that some of the best learning is achieved when kids are having so much fun that they don't even know that they're learning at all.
The Fisher-Price Think & Learn Code-a-pillar is rolling into Best Buy stores with a retail price of just $49.99. To expand the fun, segment add-on packs will also be available with new motion commands and lights & sounds features.