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Wednesday, July 06 2016 00:30

STEM Fun with the Fisher-Price Think & Learn Code-a-pillar

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THE ROCK FATHER Magazine has been compensated in the form of a Best Buy Gift Card and/or received the product/service at a reduced price or for free.

Since the beginning, Fisher-Price has led the charge in getting kids started right with great toys that teach important skills -- always evolving with the times, making sure that their latest offerings have been able to provide the tools that kids and parents are looking for. With STEM (Science, Technology, Engineering & Math) being so important, the new Fisher-Price Think & Learn Code-a-pillar is an exciting new toy recommended for kids ages 3-6, and available now at Best Buy. Moving beyond the simple ABCs and 123s, the Code-a-pillar encourages little ones to practice critical thinking, problem solving, sequencing and planning - all in an easy-to-use, vibrant toy that's a lot of fun.

Codepillar package

Ready to rock right out of the box (batteries included!), the Code-a-pillar (already nicknamed "Codie" here at Rock Father HQ) includes (2) Destination Targets, the motorized head (with lights and sound) and 8 interchangeable segments: (3) Move Forward, (2) Turn Right 90 degrees, (2) Turn Left 90 degrees and (1) Sound Action. 

Fisher-Price Code-a-pillar review

Kids simply arrange the segments, and give the Code-a-pillar a gentle nudge on the head to start the action. The segments light up in sequence, and then when the Code-a-pillar starts moving, each active command will flash. Using the included start/end Destination Targets, kids can practice getting the Code-a-pillar from one to the other. The Rock Daughters™ like to make their own obstacle courses, making the Code-a-pillar twist and turn through the family room, going under chairs and around barriers for maximum adventure. The Code-a-pillar "emotes" as well, with its face changing colors, and sounds (along the lines of a Droid, like BB-8) giving it some real personality the kids genuinely interact with.

Addie and her Code-a-pillar

In a lot of ways, watching our girls play with their Code-a-pillar reminds me of something I had when I was a kid that was way ahead of its time - the Big Trak, released way back in 1979 - a toy that required the input of very simple directional commands. The Code-a-pillar makes it even easier with it's plug-and-play segments, proving once again that some of the best learning is achieved when kids are having so much fun that they don't even know that they're learning at all.

Finley and her Code-a-pillar

The Fisher-Price Think & Learn Code-a-pillar is rolling into Best Buy stores with a retail price of just $49.99. To expand the fun, segment add-on packs will also be available with new motion commands and lights & sounds features.

Rock Father-approved!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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