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Friday, April 22 2016 16:12

Coachella = Festival Season: A Look at the BRATZ Music Festival Vibes Collection

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When it comes to music festivals, my "Old Crankypants" alter-ego tends to come out. The April arrival of the two-weekend Coachella Valley Music & Arts Festival is essentially the start of festival season here in the U.S., and for the most part, the most high-profile fest in the country holds little interest for me. Sure, they score a few sweet headliners like GUNS 'N ROSES this year, and the mighty FAITH NO MORE a few years back, but the running joke of the dozens of bands slapped on the poster in an increasingly smaller font is just that - a joke. Then we have Lollapalooza here in Chicago, a fest I still haven't attended since it planted its flag on Illinois soil for a permanent run - preferring to remember it as a traveling carnival of awesome from the 90s. In fact, the only fest locally that I've been known to support 100% is RIOT FEST, but I will say that the upcoming Chicago Open Air has my attention (needs some Product of Hate, though). Cranky business in lineups aside, the amount of press releases that I receive each year about the culture surrounding Coachella is fascinating. There's usually two things being pitched - "VIP" packages that would be unaffordable for most ($25K-$50K), and fashion. A lot of fashion. On the latter note, I really have no gripes, which is why it's actually sort of cool to see that MGA Entertainment has issued a new series of "Music Festival Vibes" BRATZ dolls... though "Old Crankypants" does come back when it comes to BRATZ.

Music Festival Vibes

As a whole, I've never been a fan of the look of the Bratz line, which sticks out among its corporate siblings that The Rock Daughters love and adore - Lalaloopsy (I've been a Brand Ambassador for a bit), Project Mc2 (a fantastic STEM-based collection of dolls and science kits paired with a Netflix Original Series), and the highly-collectible Num Noms. I still don't like the look of the dolls overall, but I give 'em a pass on the Music Festival Vibes collection (sent here for review)... they're pretty cool, and the clothing and accessories are well-done, each pairing with a specific genre. More importantly, our girls like them, and that's a big win right there. Each doll even comes with a reusable "festival wristband."

bratz1

From MGA Entertainment: "Cloe, Jade, Yasmin, Sasha and Raya have been counting down the days to the star-studded, sold-out, annual Bratz Music Festival, each of them dressed in fashions inspired by their favorite music genre. The Bratz Music Festival Vibes Collection features of the girls in outfits inspired by their favorite music genres."

  • Cloe is all about the American country rock! #CountryCrush. Cloe is head-to-toe American Country in her denim jacket, red bandana, American flag pants and red cowboy boots • She accessorizes with horseshoe earrings, starry glasses, and a cross-body purse • Her second outfit is a ruffled denim and red checkered dress
  • High-energy Jade needs high-energy electronic beats! Nothing more exciting than shuffling to a killer track with her BFFs. Doll Features: • Jade pairs patterned leggings and electric blue vinyl skirt with a fuzzy monster hoodie, and wears high-top sneakers with striped platforms • She accessorizes with an alien purse, neon glasses and a pair of happy face earrings. • Her second outfit is a green alien tank and rainbow tulle layered skirt • Also included are a concert bracelet, smart phone accessory and dinosaur case, and the iconic Bratz hairbrush in pink. 
  • Sasha needs high-energy hip hop beats! She always makes sure she’s stylish in the front row! Doll Features: • Sasha is front row center at all the top artists' concerts in her glam camo-inspired outfit • She accessorizes with her signature Bunny Boo, round sunglasses, and ying yang purse • Also included are a concert bracelet, smart phone accessory and studded case, and the iconic Bratz hairbrush in yellow.
  • Yasmin goes all out boho chic for her alt rock & acoustic shows. #Ommazing Doll Features: • Yasmin is ready to rock in her 70s inspired outfit, starting with her sheer flared pants, crochet long vest, crop top and chunky boots. • She accessorizes with flower power glasses, feather earrings, and a fringe purse • Her second outfit is a long-sleeve psychedelic crop top and purple denim shorts • Also included are a concert bracelet, smart phone accessory and dreamcatcher case, and the iconic Bratz hairbrush in peach.
  • Raya loves a good throwback - retro swing, jitterbugs, and all! #RadRetro Doll Features: • Raya is all about the retro jazz in her fit and flare crooner-inspired outfit. • She wears a red-and-white satin dress, blue suspenders and a pair of pink heels with bow accents. • She accessorizes with a hat, cat-eye glasses, retro vinyl record purse, and music-note earrings. • Also included are a concert bracelet, smart phone accessory and keyboard case, and the iconic Bratz hairbrush in yellow.

As noted above, dolls in this collection are Rad Retro Swing RaynaAlt-Rock Princess YasminCountry Angel CloeRad Dance Tracks JadeLive Out Loud Sasha; and for the full experience, there's even the Music Festival Vibes Playset...

Music Festival Vibes Tent

An interesting new spin on BRATZ for sure, these dolls are available now at retailers such as Amazon, Target and more.

Bratz Again

See more at BRATZ.com

James Zahn

James Zahn is not a journalist, nor a blogger, though he may be credited as such by others, or even accept the title... depending on the circumstance.  Instead, he considers himself largely to be an "entertainment and lifestyle writer," bringing 25+ years of experience in the entertainment and publishing industries into the family realm as THE ROCK FATHER™.

As a media personality, commentator, adventurer and raconteur, James now finds himself raising a pair young girls - The Rock Daughters™ - along with his wife from their Illinois home.

He is a member of The Toy Insider Parent Advisory Board, a writer for the Netflix #StreamTeam, and serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. Current special projects include promotional campaigns for PJ Masks (eOne/Disney Junior) and Beat Bugs (Netflix). 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for Napalm Records' PRODUCT OF HATE.

James and/or his work have been featured in/on CNN, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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