Thursday, January 28 2016 22:52

Review: THE PEANUTS MOVIE Flying Ace Snoopy Lite Brix

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THE PEANUTS MOVIE was one of the highlights of 2015, in our household ranking in the Top Five of the year, right alongside STAR WARS: THE FORCE AWAKENS,  INSIDE OUT and JURASSIC WORLD. With the film coming home on Blu-ray, DVD and Digital HD  (pre-order) this March, families will no doubt be taking another look at some of the tie-in merchandise that started hitting retailers during the theatrical run. Among THE PEANUTS MOVIE toys that were released is a full line of PEANUTS Lite Brix by Cra-Z-Art, including the Flying Ace Snoopy set, which we received for review. This 89-piece building set includes mini figures of Charlie Brown, Snoopy & Woodstock, and allows kids to build a light-up replica of Snoopy's famous doghouse, complete with a miniature backyard setting.

Right out of the box, The Rock Daughters™ were certainly into this - intrigued by the light system and transparent bricks, though they did need a little bit of a parental assist. Whenever I post about a set of "bricks" or "blocks" that are "Compatible with other Brick Systems!" (as Lite Brix touts on the front of their boxes), the number one question that always comes up is: do they fit together as well as LEGO? The answer here is clearly, no - and when it comes to similarly "compatible" brands, Lite Brix ranks among the worst in terms of matching what the folks at LEGO are doing. The pieces don't fit as well (sometimes they're actually hard to get just right - even for mom and dad), the plastic has a different consistency and feel, and in the case of this Flying Ace Snoopy set, the design is more "inspired-by" as opposed to accurate. After all, Snoopy's house is red, though we often see it in toy form with the red roof and white sides, as we do here.

Lite Brix Collage

Requiring 3 AAA batteries for operation of the lights, what you have is just a transparent battery and light box that attaches beneath the roof - and there's a little weight to it, so if you don't have it just right, it can fall off. The only other real point of criticism is that Woodstock lacks a place on his feet to properly attach to anything (it's just flat on the bottom).

Snoopy Lite Brix

Overall, the Lite Brix Flying Ace Snoopy set is a cute set that's quickly-built but lacks the replay value of similarly-sized sets from other brands. Our girls love the figures, but the light-up action of Snoopy's house is just a short-lived novelty, with the color-changing LED's not illuminating very much.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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