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Sunday, October 25 2015 10:08

Live Unboxing: The Lalaloopsy Super Silly Party Surprise Box!

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Lalaloopsy Brand AmbassadorTo celebrate the fifth birthday of MGA Entertainment's Lalaloopsy brand, the folks behind the ever-popular dolls have been throwing an extended Super Silly Party. As part of the excitement, four previously-retired "core" dolls (the big ones that started the brand) have been released from "The Button Vault" as Super Silly Party Limited Editions. Crumbs Sugar Cookie, Peanut Big Top, Jewel Sparkles and Mittens Fluff 'N' Stuff are all back on store shelves, decked-out in special packaging and filled with surprises. As a Lalaloopsy SIP (Sew Important Person) Brand Ambassador, I received a Super Silly Party Surprise box for The Rock Daughters to check out. We did a live unboxing via Periscope (since captured and uploaded to YouTube) in which the girls explored multiple clues to guess who was in the box. Cue Brad Pitt... "What's in the box????" Watch the video below...

It's Jewel Sparkles!

Jewel Sparkles

Want to get in on the action with some #SuperSillySurprises? Check out Lalaloopsy on the official site and YouTube Channel for some great content and videos. The get social on Twitter, Instagram, Pinterest and Facebook to see what kind of #SuperSillySurprises you might find!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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