From the Official Announcement: Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics' icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.
As master toy licensee, Mattel is collaborating with DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products on DC SUPER HERO GIRLS' narrative creation, interactive digital activations and ultimately a toy line launching in 2016. Mattel category-leading firsts include a line of characters for the action figure category, an area of the industry that has been primarily developed with boys in mind, and fashion dolls featuring strong, athletic bodies that stand on their own in heroic poses.
Random House will also publish books, while DC Comics will handle comics and graphic novels. LEGO will also be involved, with new building sets based on the DC SUPER HERO GIRLS franchise.
We already have a pretty robust collection of superhero figures here at HQ (right down to the Fisher-Price Little People versions), but having some new offerings for an underserved niche will be a welcome thing, and I look forward to sharing some new adventures with The Rock Daughters in the years ahead.
Stay tuned for more on DC SUPER HERO GIRLS as I have it...