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Sunday, January 11 2015 23:11

Review: SEEDLING Design Your Own Superhero Cape Kit

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More than five years into my gig as a parent, every day is still an incredible thing as my wife and I watch our girls learn and grow, while embracing both their creative side and thirst for adventure. We do a lot of arts and crafts here at Rock Father HQ, all of which reflect our girls' diverse interests. We've gone full-blown Royal, making countless Princess Wands and Tiaras... have gone to Outer Space with planets and spacecraft... have worked with wax, paper, felt, glue and a ton of glitter over the years. Last week, during one of our school-canceling "cold days" (not a "snow day," but a -40° windchill) my oldest and I dug into something new - an activity kit from Seedling, a New Zealand-based company that's just started hitting the U.S. in a big way after merging with P.S. XO in a move that brought Seedling Founder/CEO Phoebe Hayman together with partners Kara Nortman and Soleil Moon Frye (who I watched regularly as Punky Brewster when that show was new). Their toys and kits tap into something that I've discussed many times over the years - letting kids be kids, and letting them play with what they want and follow their own interests. The kit that Addie and I worked on played right into her heroic side... a chance to design her own superhero cape. While I was there for a little fine-tuning with the scissors and glue, she really didn't need me, as the outcome was all her.

Packed with all the tools needed (sans a scissors and imagination),  Seedling's Design Your Own Superhero Cape Kit was met with excitement right out of the box (even prior to being opened), and provided a fine afternoon of fun and creativity while Little Finley was taking a nap. Addie started by plotting her ideas in a sketch using the provided template. The general gist was there - she knew she wanted buttons on it and a stylized "A" (which I'd help with), along with some ribbons to be done as "medals" (to look like her heroic persona had received awards for good deeds) and "power patches" that would somehow house special powers, later to release them when needed (I was never able to figure out exactly what said powers would be).

Seedling

The outcome? A vibrant pink cape filled with artistic flourishes that Addie not only loves, but is proud of as well.

Seedling

Design your own Superhero Cape Kit Includes:
  • Pink Superhero Cape
  • Craft Glue
  • Brush
  • Eva Sheets & Stars
  • Felt Sheets
  • Coloured Pencils
  • Design Page
  • Glitter Glue
  • Tips for your design

While our kit was sent to us for review, we did spot some sweet Seedling items available for sale at Macy's being touted as "stocking stuffers" during the recent holiday season...

Seedling items spotted at Macy's on State Street in Chicago

 If this is any indication, I expect we'll be seeing a lot more great things from Seedling in the years ahead.

Learn more, or shop for activity kits at http://www.shopseedling.com/

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

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