Sunday, February 16 2014 17:09

Toy Fair 14: Mattel's MONSTER HIGH 2014 Doll Line...

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As sales on BARBIE continue to slide, it's those monstrous teens from down the hall that continue to pick up the slack, with Mattel's MONSTER HIGH seeming to gain steam on a regular basis. While we're still in that spot where I'd figure my oldest is a tad young, she's fast-approaching the right age to go Monster-crazy, and some of her friends already have. What's new for 2014? Here's the product listing released by Mattel this week, showing off a few items that are in the doll aisles now, along with new offerings headed for stores this summer.

monsterhigh2Monster High® Secret Creepers™ Crypt (BDF06) SRP: $22.99 | Ages 6+ years | Available: Now (Order via Amazon)
• Hidden deep in the catacombs of Monster High® is the Secret Creepers™ Crypt, where the pets “fang” out while the ghouls are in school
• Offers plenty of places to stash your secrets as well as hiding spots (and a few open seats) for all of the Secret Creepers™ Critters and Pets (sold separately)
• Includes Crescent the cat that stands guard with a motion detector feature designed to ward off intruders!
Monster High® Frights Camera Action™ New Stars Doll Assortment (BDD84) SRP: $20.99 | Ages: 6+ years | Available: Now
• Frights, Camera, Action! These new stars are set to top the fear charts with a Black Carpet fashion show!
• Choose from Viperine Gorgon™, Honey Swamp™, Elissabat™ and Clawdia Wolf™ dolls in captivating outfits accented and accessorized with touches of Hauntlywood™ glam
• Dolls come with a signature-style brush, doll stand and diary sharing details the tabloids would love
Order new 2014 MONSTER HIGH toys from (my affiliate) Amazon:
Monster High® Inner Monster Feature Assortment (BJR24) SRP: $21.99 | Ages 6+ years | Available: June 2014
• Monsters have feelings too! Customize the expressions of these creepy cool creatures by changing their eyes, facial expressions and their fashions!
• Sets include one full doll with eye-changing feature, one interchangeable face plate, a peggable/ interchangeable skeleton and chest plate, inner piece count, over-the-top fashion, accessories, purse, doll stand, brush and fill-in-the-blank diary
• Choose from three killer options: Fearfully Feisty n Mad Love*, Spooky Sweet n Frightfully Fierce* and Scared Silly n Shockingly Shy*
Monster High® Recharge Chamber (BJR46) SRP: $44.99 | Ages 6+ years | Available: August 2014
• At the riveting climax of the Monster High® movie, Freaky Fusion, the beast ghoulfriends of Frankie Stein® rally around to give her back her spark with this hair-raising Recharge Chamber!
• Comes with a one-of-a-kind Frankie Stein® doll wearing a voltageous fashion and shocking shoes.
• Place her in the chamber, and press the button for hair-raising fun - her hair literally rises into a shocking ‘do! Press the light again for a spooktacular light show for clawesome room decor.
Monster High® Fusion Doll Assortment (BJR36) SRP: $20.99 | Ages 6+ years | Available: June 2014
• In a freaky twist of adventure, our favorite Monster High® ghouls get accidentally fused together in ways never seen before!
• Choose from Lagoonafire™ (a mix of Lagoona Blue® and Jinafire Long®), Dracubecca™ (a fusion of Draculaura® and Robecca Steam®), Cleolie™ (a combination of Cleo de Nile® and Toralei®), Clawvenus™ (a blend of Clawdeen Wolf® and Venus McFlytrap®) and Neighthan Rot™ (a unicorn-zombie boy).
• Accessories include a to-die-for purse for each - except Neighthan Rot™, who has a hat with a hole cut out for his unicorn horn.

While official photos of these toys have yet to be revealed, keep an eye out. They should be emerging from their crypt soon!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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