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Sunday, May 19 2013 22:26

SEGA and NINTENDO form a SONIC Alliance...

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Thirty years ago, the thought of SEGA and NINTENDO teaming up for a strategic partnership would've been like pitching an alliance between TARGET and WALMART: Absolutely ridiculous. Yet, here we are in 2013 and a lot has changed in the video gaming world... and now the former rivals that once battled for 8-bit supremacy with the NINTENDO ENTERTAINMENT SYSTEM and SEGA MASTER SYSTEM are working together for the future of SONIC THE HEDGEHOG. While Sonic first appeared on a Nintendo platform just over a decade ago, the character is becoming Nintendo Exclusive... at least for the next three games. 

“Sonic the Hedgehog has proven incredibly successful on Nintendo platforms and we are pleased to continue our long-standing relationship with Nintendo. As we initiate this new exclusive partnership with the next three titles we believe that Wii U™ and Nintendo 3DS™ are ideal platforms to showcase the evolution of the Sonic brand.”John Cheng, President and COO, SEGA of America.

Details on the next three SONIC THE HEDGEHOG titles are promised to arrive in the weeks ahead.

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James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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