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THE ROCK FATHER: THE POP CULTURE MAGAZINE FOR FAMILIES THAT ROCK.

#CommandTheForce with Imagination and STAR WARS COMMAND #ad

THE ROCK FATHER is a paid STAR WARS #CommandTheForce Ambassador and has partnered with Hasbro and Life of Dad for this adventure. May The Force Be With You, Always.

I've been trying to Command The Force since about 1977, inspired by a galaxy far, far away...

As part of the first generation to be inspired by the vast universe that George Lucas created, STAR WARS, like The Force itself, surrounds us, penetrates us, and binds people together. As a parent, STAR WARS has also become a bond between father and child, as my wife and I raise two girls as part of the next generation. Like their father before them, these little ones are both creating and recreating some of the galaxy's most epic battles as they Command The Force with the power of their own imaginations. Play is important, and sometimes to find new ways to play, one must look to the past.

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TMNT: Bebop and Rocksteady Figures Launching Exclusively at Walmart...

TMNTIf your house is like ours, TEENAGE MUTANT NINJA TURTLES is a big deal. In fact, TMNT is a big deal not just in hour house, but on our entire block, with two kids having themed birthday parties in just the past month, and yours truly having just bought Christmas-themed TMNT wrapping paper in preparation for the weeks ahead. Now, Nickelodeon and Playmates Toys have announced the return of some classic baddies from the Turtles' line, with the launch of their Bebop and Rocksteady action figures - available in mid-November exclusively at Walmart. The duo will then make their much-anticipated return to TV this January as part of the current third season of Nickelodeon’s CG-animated Teenage Mutant Ninja Turtles series.
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Win Tickets: The 2014 Chicago Toy & Game Fair Rocks Navy Pier November 22-23!

For the past 12 years, the Chicago Toy & Game Fair has been presenting families with the largest event of it's kind in the U.S. that's actually open to the public - a chance to test out and buy some of this year's hottest toys and games to kick-off the holiday season, all while meeting and mingling with the folks that actually create and make the things we play with. This will be my third year covering ChiTAG on THE ROCK FATHER (Read: 2013, 2012), and with the show taking place at the end of next week, the excitement is building. While Optimus Prime is known for telling the Autobots to "Roll Out!," Hasbro is rolling into ChiTAG with one of the stars of this summer's TRANSFORMERS: AGE OF EXTINCTION - the bright yellow Chevrolet Camaro known to kids and grownups alike as BUMBLEBEE. But that's just one of the many cool goings-on set to take place at Navy Pier, and I've got the run-down for you below, along with discount coupons and a chance to WIN TICKETS to the show!

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31 Days of Halloween: TRICK OR TREAT - A New Short Film starring UNIVERSAL MONSTERS Select Action Figures

Diamond Select Toys makes some of the coolest collectibles out there right now (we have some here at HQ), among them a line of action figures based off of the iconic Universal Monsters. This year, animator Alex Kropinak (MARVEL.com's "What The...?!" series) has brought the figures (sculpted by Gabriel Marquez, Rudy Garcia and Jean St. Jean) to life in their first-ever animated short using a combination of stop-motion photography and computer graphics. Behold the horror below as the Mummy, the Wolfman, Dr. Jekyll & Mr. Hyde, the Creature from the Black Lagoon, Frankenstein's Monster, the Bride of Frankenstein, Dracula and the Metaluna Mutant star in TRICK OR TREAT!

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Exclusive First-Look: MEGA BLOKS DESPICABLE ME "Tim" in the Wild #MinionMontage

MEGA BLOKSBack on October 10, 2014 there was a knock on the door here at Rock Father HQ - an oddity since most ring the doorbell and subsequently send our dogs into a frenzy. When I looked outside, there was no one to be seen until I happened to look down. There he stood, a small yellow creature in a pair of purple and white flowered shorts. Having seen DESPICABLE ME and it's 2013 sequel, I knew immediately that I was looking at a "Minion." You see, somewhere between Montreal and New York City (where visitors got an unannounced sneak-preview at NYCC, the New York Comic-Con), seven Minions escaped the crew at MEGA BLOKS as preparations were underway to announce a new deal between Mega Brands (part of the Mattel family of companies) and Universal Partnerships & Licensing to bring DESPICABLE ME Construction Sets into stores just in-time for the holiday season. Out of seven minions, "Tim" now lives here with us, while six others are still out there... somewhere, most likely lurking within the confines of some perhaps familiar names in the online world of pop culture. One thing is certain, and that's that Tim is ready for adventure, and the #MinionMontage has begun. Check out these shots from my Instagram...

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PBS KIDS VIP (Very Involved Parent) Blogger The Rock Father is a member of the Sprout Kindness Crew The Rock Father is a 2014 Step2 Ambassador! WWE Brand Amabassador The Rock Father is a Weave Made Media Influencer2014 Fox Home Entertainment Insider - Blogger of the Month NETFLIX Stream Team - 2014 member Life of Dad Social Fabric USFGmemberbadge

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