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Thursday, August 25 2016 22:21

Toy Review: Get Ready, The Emojiez are Here...

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Who knew that Emojis were gonna become such a thing? Personally, it took me years to even start using the little icons of emotional response in my digital messaging, but today they're a part of every day life, just as they tend to be for most of those who find themselves living as part of a connected world. They're everywhere we look at this point (we saw "Poop Hats" at the Lake County Fair this summer), and one of the most interesting aspects of their pop culture saturation is that they've taken hold without a tv show or movie (though one is coming) to support it - they're just already naturally in your pocket... living in your smartphone or mobile device. Kids have been giving the Emoji (which I figure is both singular and plural, a la "Jedi") personalities to back up what they already represent, but now things are getting even more detailed with Fun 2 Play Toys' new collection of EMOJIEZ - fleshed-out characters available across a variety of sub-lines. Sent to us for review in our Toy Testing Facility here at Rock Father HQ, Finley (already an Emoji enthusiast) and I took a look at a big assortment, plus did some blind bag action...

Regardless of which side of the aisle you're on, election years always bring some interesting collectibles, and the 2016 Presidential race is no exception. We've all seen the often-mocking versions of Hilary Clinton and Donald Trump, but Ty Warner, Founder and Chairman of Illinois-based Ty Inc. (Beanie Babies and all) has simplified the whole thing with a pair of two limited-edition Political "Teeny Tys" this fall...

One of these days I will get to SDCC (likely when I have a personal project to promote again), but in the meantime my friends that are there keep sending me the latest news and official pictures to share with those of you, who like myself, are thousands of miles away. One of the most-anticipated reveals of today comes from the folks at Hasbro, who continue to expand their fantastic line of MARVEL Legends figures. While I've got fresh pics of the latest SPIDER-MAN assortment, of particular interest today is the upcoming DOCTOR STRANGE assortment, which pairs both comic and movie-style figures into one collection. Here's your official look at the first-ever figures of Benedict Cumberbatch as Doctor Strange and Chiwetel Ejiofor as Baron Karl Mordo!

Are you ready to meet the "diverse range of interesting dudes" that Entertainment Earth and Hasbro teased last night? If you guessed that the strange statement was code for DROIDS, you were correct! Coming this November, the STAR WARS: The Black Series Astromech Droids 3 3/4-Inch Action Figures – Entertainment Earth Exclusive is up for pre-order now, a celebration of the entire STAR WARS Saga, and the 10th Anniversary of Entertainment Earth's super-popular, sold-out 2006 Astromech Droid Sets. This sextet of Astromech Droids comes to you in a specially designed R2-D2-shaped box with 3 3/4-inch scale action figures. Each droid sports multiple points of articulation, similar to the collector-favorite figures of The Vintage Collection, with featured Droids being sourced from 1977's STAR WARS, 1983's RETURN OF THE JEDI and the recent animated series, THE CLONE WARS. Each figure includes rolling wheels on their feet, plus jointed domes, ankles, shoulders, and maybe even a few other surprises. Check out the details below, and pre-order now (while supplies last)!

Wednesday, July 20 2016 10:00

VTech's Go! Go! Smart Line gets Bigger...

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From the "Why didn't these exist when our kids were younger?" department at Rock Father HQ...

Last week at Sweet Suite in New York City, the team from VTech were there in force, showing off a variety of their new toys for the 2016 Holiday season and beyond. For kids ages 1-5½, the Go! Go! Smart collection is expanding with the release of several new items from the award-winning Go! Go! Smart Friends®Go! Go! Smart Wheels® and Go! Go! Smart Animals® product lines, featuring innovative MagicPoint® and SmartPoint® technologies that "bring the toys to life" while teaching first words, letters and more as children explore cause and effect relationships. The Go! Go! Smart Friends line has evolved with an enchanting new theme around princesses and kingdoms, and offers a luxurious palace that expands to four feet wide. Go! Go! Smart Wheels features its first motorized train that can climb hills on its own and, for the first time, Go! Go! Smart Animals includes domestic animals and a sprawling three story pet playland.

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