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Johann Schmidt. A brilliant scientist, but one that's been terribly misguided over the years, becoming obsessed with world domination and falling into a leadership position in the HYDRA-Abteilung division, a secret unit that specialized in artillery and harnessing the power of the Tesseract to create super weapons back in WWII. Of course, back then the Tesseract was known as the Cosmic Cube, and while pursuing its ultimate power, Schmidt injected himself with an early version of the Super Soldier Serum and was deformed, ultimately becoming RED SKULL. Now, straight from the screen and into toy collections, Hasbro is kicking-off it's all-new Marvel Studios: The First 10 Years Collection with Set #0 - the Marvel Legends Series Red Skull and Electronic Tesseract SDCC Exclusive, inspired by Captain America: The First Avenger! I received one for review, so let's take a look...

As I type this, Comic-Con International (SDCC) is currently underway in San Diego with the biggest names in pop culture coming together for their annual gathering.  On the toy front, the exclusives are many, and Hasbro has some stellar offerings - a few of which they sent to me for early review here at Rock Father™ HQ. One of the biggest and most-anticipated is the MARVEL LEGENDS SERIES DEFENDERS RAIL AUTHORITY 5-PACK. This set brings together five characters from Marvel Studios' Netflix Original Series, The Defenders, each presented in super-articulated 6" format. Packaged in a box that's made to look like a NYC subway car, this thing is a sight to behold with JESSICA JONES, LUKE CAGE, DAREDEVIL, IRON FIST, and COLLEEN WING all ready to defend the residents of Hell's Kitchen and beyond!

The 2018 edition of Comic-Con International (SDCC) is underway in San Diego, and today The Rock Father™ and Entertainment Earth have joined forces to reveal another shared exclusive with the folks at Funko! The Hellboy in Suit Pop! Vinyl Figure is a 2018 Summer Convention Shared Exclusive that's available at the show from either Entertainment Earth Booth #2343 or Funko Booth #5341 or online exclusively through Entertainment Earth. While I won't be hitting the ground in San Diego until Saturday morning (catch my panel Saturday night!), Comic-Con has come to me and I've gone hands-on with this awesome new Hellboy Pop! Comics figure! Check out some pictures below, and be sure to order yours from my friends at Entertainment Earth!

The 2018 edition of Comic-Con International (SDCC) is underway in San Diego, and today The Rock Father™ and Entertainment Earth have joined forces to reveal another shared exclusive with the folks at Funko! The Looney Tunes Playboy Penguin Pop! Vinyl Figure is a 2018 Summer Convention Shared Exclusive that's available at the show from either Entertainment Earth Booth #2343 or Funko Booth #5341 or online exclusively through Entertainment Earth. While I won't be hitting the ground in San Diego until Saturday morning (catch my panel Saturday night!), Comic-Con has come to me and I've gone hands-on with this awesome new Playboy Penguin Pop! Animation figure! Check out some pictures below, and be sure to order yours from my friends at Entertainment Earth!

The unboxing phenomenon continues to grow and with no signs of slowing down, toymakers are becoming more innovative in finding new ways to bring the elements of surprise and discovery home. From Moose Toys, makers of Shopkins and The Grossery Gang, comes Treasure X, - "the ultimate unboxing experience!" Combining several play patterns into one all-new experience, Treasure X gives kids the opportunity to rip, dig and fizz their way through 10 layers to discover the secrets hidden within - and there's a chance to find real gold-dipped treasure! It's excavation, unboxing, sensory stimulation, action figures and surprise play all in one, and ahead of the national debut of Treasure X in the U.S., The Rock Father™ and Moose Toys have teamed-up to premiere the Treasure X movie trailer! A great toy lends itself to a great story, and today we've got your first-look!

One of the highlights of my visit to the 115th North American International Toy Fair this past February was a meeting at the DC Collectibles booth. If you haven't seen what they're doing, the folks at DC are offering up some stellar toys and collectibles "direct from the source" - meaning their in-house team. First-announced back in May of 2017, the DC Collectibles Artists Alley collection was on-display at Toy Fair and this summer they're finally hitting the streets. These PVC figures are inspired by the Artists Alley experience of a comic convention, in which fans can ask their favorite artists to craft reimaginings of popular characters infused with their own unique style. Among the figures in the first wave, the DC Trinity - Superman, Batman and Wonder Woman as designed by artist Chris Uminga and sculpted by Joe Menna. At Toy Fair, I was presented with an early sample - one of just 300 exclusive Batman figures created just for the event. Now they're available to the masses, but just like their comic counterparts, the Artists Alley collection is being offered in variant form, with wave one available now in Standard Edition, Black & White Variants and the Hot Topic-Exclusive Zombie Variants - the latter of which I received for review here at Rock Father HQ. Let's take a look...

The 2018 edition of Comic-Con International (SDCC) is getting underway in San Diego this week, and Moose Toys has revealed the launch of their first-EVER boy Shopkins Shoppies Doll, Chip Choc! The Double Scoop Delight Exclusive pack will be sold during SDCC at the UCC booth #5610 for $39.99. The pack will include an exclusive Peppa Mint with her long-lost brother Chip Choc. Only 1500 units of this item will be available for purchase for the ultimate Shopkins super fans!

The biggest event in pop culture happens this week, and for the first time ever, I will be making the trip to Comic-Con International in San Diego. After "covering from home" for the better part of a decade across several sites, I'll be appearing as a program participant for a special panel on Saturday, July 21, 2018. I'm a late addition to the lineup for Living in a Post-Toys 'R' Us World: Navigating the Future of Toy Retail. Having written at length about the collapse of Toys 'R' Us, this will be an exciting chance to take part in a discussion about what the future might hold! Details below...

With Walt Disney Studios' Christopher Robin headed for theaters on August 3 (see the latest trailer here), the folks over at Funko are giving some characters from the film a Pop! Vinyl treatment. For the first wave, they're bringing Winnie the Pooh, Tigger and Eeyore into the format, capturing the cinematic look, which itself is inspired both by Classic Pooh and Disney's previous designs on the animated versions. All of these are available for pre-order now from my friends at Entertainment Earth, while a special edition flocked Pooh Bear with a red balloon is available exclusively at Box Lunch stores.

This Christmas, Marvel and Sony Pictures Animation will enter a new dimension with the release of Spider-Man: Into the Spider-Verse. Of course, that does mean that the folks at Hasbro will be swinging into retail with a full assortment of new toys based on the animated feature. The details from Hasbro just arrived here at Rock Father HQ, and I've got all of them below. Everything from this collection should be available at major retailers and at HasbroToyShop.com. One of the most interesting pieces in the bunch is a "Countdown Calendar" - essentially an advent calendar that presents kids with a new toy each day leading up to the theatrical release of the movie. Check these out!

The retail life of Hasbro's Star Wars Forces of Destiny collection has been a strange one. Launched about a year and a half ago, Forces of Destiny hit the scene as a multi-faceted movement consisting of animated shorts on Disney Channel, a full range of "adventure figures" along with books, clothing and more. I've been told from some "folks who asked not to be named" that everything did very well... except for the toys. Very disappointing, since The Rock Daughters love the collection, but on the retail front it may have been too much too soon, with the wrong mix of characters, multiple styles right off the bat (Rey, Leia) and some that kids might not have been familiar enough with (sorry, Jyn Erso). Still, these dolls adventure figures are fantastic, and there is an audience that's been craving more, and that goes for kids and collectors alike. One figure we never found was Chewbacca, but he's back for Comic-Con this year, packed alongside some adorable Porgs for an SDCC exclusive inspired by Star Wars: The Last Jedi. Take a look!

Back in February, one of the most buzzed-about new products at the 115th North American International Toy Fair was being shown behind closed doors in a private viewing room. Wow! Stuff had created the most realistic Golden Snitch that anyone had ever seen, and a few folks were lucky enough to see it in-action, and some, like my colleagues at The Toy Insider, were able to catch some video. Today, The Rock Father™ can exclusively announce that the Mystery Flying Snitch will make its debut first from Entertainment Earth at Comic-Con this month where it will be offered alongside a few incredible Harry Potter products from Wow! Stuff. Available now for pre-order, check out all the details below... but stay tuned! I'll be catching up with the crew from Wow! Stuff at The Toy Insider's Sweet Suite 2018 in New York City later this week and will be sharing more. This new collection of must-have Harry Pottter items is going to be hot, and you can get them first from Entertainment Earth!

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