Thursday, February 07 2013 22:20

THE NOT-ITS! - "KidQuake!" (Album Review)

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Kindie Rock has it's first major hit of 2013. Seattle's THE NOT-ITS! (part of "The Kindiependent Collective" alongside Recess Monkey, Caspar Babypants, Johnny Bregar, The Board of Education and The Harmonica Pocket) have just released KIDQUAKE!, their fourth full-length album... a foot-stompin', pogo-inducing, guitar-driven rock fest for all.

KidQuake"Is that a park, Daddy?" asked my daughter, Addie, as she took a look at the colorful cover art by Don Clark of Invisible Creature, Inc (who does absolutely fantastic work, btw). "It looks like a park with instruments."

With ex-Velocity Girl (Sub Pop) vocalist Sarah Shannon leading the charge, THE NOT-ITS! are a platoon of indie-rock veterans that produce perfect music for those who lived the 90s alternative scene and have grown-up to have kids of their own. "Let's Skateboard" carries some IMPERIAL TEEN-esque vocal stylings, while "Walk or Ride" recalls THE LEMONHEADS a little bit with it's guitar melody. There's even little quirks that you might dig if you've ever enjoyed LETTERS TO CLEO or HARVEY DANGER (whose former drummer is a NOT-IT). You like a little of a new wave ska-kinda vibe? Then get "Busy"...

Family Music? Sure - it touches on temper tantrums, pet funerals, and trophies for participation, but it's all in the name of rock. Dig pinball? Check out "Full Tilt," which namechecks a bunch of arcade staples that I've played repeatedly (CREATURE FROM THE BLACK LAGOON and INDIANA JONES have sucked more than a few quarters from me over the years). That makes me a little worried actually... I don't know anywhere locally to expose my little ones to the joy of pinball. It's a dying art.

KidQuake! is an 11-track, 28-minute set that plays so well that you're ready to spin it all over again as soon as it's done. Don't be surprised if you find yourself listening to it for hours at a time.

The Rock Father Rating: 4.5/5 Stars

Check out THE NOT-ITS! when they hit your town:

Visit their Tour Page for more upcoming dates!

FTC Disclosure: A copy of this album was provided to The Rock Father for the purpose of review consideration. All opinions are that of James Zahn with feedback from his children. Aren't these disclosures dumb? I mean, it's kind of a standard that music is provided for review. Do they put these on every review in Rolling Stone or Spin? 

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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