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Despite occasionally writing about the franchise when something newsworthy has happened over the past few years, I didn't realize how powerful R.L. Stine's Goosebumps was until fairly recently. With our girls now 6 & 9, they've discovered the spooky world of Goosebumps, first through the 1990s television series which has been available on Netflix. But earlier this year, a neighbor started placing some of the original, 400-million-selling books from Scholastic into the Simplay3 Neighborhood Sharing Library that I installed in our yard last year. Goosebumps became a staple of the heavy reading rotation, and eventually they checked out the 2015 film that was inspired by that world. All that said, the timing of Sony Pictures' Goosebumps 2: Haunted Halloween couldn't be better, and the fact that I was invited to host a Chicago-area advance screening of the film was absolutely perfect... a first-hand example of just how powerful the Goosebumps franchise really is. And Haunted Halloween? It's primed to be a perennial favorite - a new Halloween classic that's going to surprise a lot of people.

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For parents with kids of school age, the name "Pete the Cat" should be a familiar one - a character created by author/illustrator James Dean, and the star of over 40 popular children’s books seen at Scholastic School Book Fairs and regularly requested by little ones. Now, Pete the Cat is starring in his first-ever musically-driven animated series, streaming now on Amazon Prime Video. Starring Jacob Tremblay, Elvis Costello, and Diana Krall, the series also features original music from Costello and Krall as they tell stories about exploring your world and trying new things, while being smart, accepting, and optimistic. To celebrate the launch, The Rock Father™ and Prime Video have teamed-up to give you a shot at winning a cool Pete the Cat Prize Pack from Scholastic that your kids are gonna love!

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Chicagoland friends - Get ready to celebrate Halloween early! Sony Pictures and The Rock Father™ Magazine invite you to join us for a special advance screening of Goosebumps 2: Haunted Halloween! The screening will take place at 12pm on Sunday, October 7 at the Hollywood Blvd. Cinemas in Woodridge, Illinois. Hosted by yours truly, The Rock Father, kids are invited to wear costumes and get into the Halloween spirit. You must claim your FREE family 4-pack of tickets via the Sony Screenings website (while supplies last). Based on Scholastic's best-selling books by author R.L. Stine, Goosesbumps 2 brings Halloween to life in a whole new way! Check out the latest trailer below, and hopefully I'll see you on October 7th!

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September 1, 1998 marks the 20th Anniversary of the U.S. publication of Harry Potter and the Sorcerer's Stone, and to celebrate the milestone anniversary, Scholastic has released a commemorative video that captures the excitement of readers of all ages and the impact of the iconic series by J.K. Rowling. The video will appear on a billboard in Times Square starting today, but you can also check it out below, right here on The Rock Father™ Magazine!

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From Scholastic and author Laura Terry comes GRAVEYARD SHAKES, a new graphic novel that's hit bookshelves just in-time for Halloween! Light and spooky with a style that should play well for fans of Raina Telgemeier and Neil Gaiman, Graveyard Shakes makes an appearance here in 31 Days of Halloween with a special 6-page preview below. Check it out!

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The Rock Father™ and Scholastic have teamed-up to celebrate the launch of an all-new book series for young readers - HILDE CRACKS THE CASE. The first book, Hero Dog! (Hilde Cracks the Case #1) just hit bookstores, introducing readers to the adventures of real-life ten-year-old crime reporter Hilde Lysiak. Each book in the series is inspired by news stories that Hilde wrote in real-life, and they're presented here particularly geared toward readers 5-8. As part of the launch, we're giving readers of THE ROCK FATHER™ Magazine a shot at winning a Hero Dog! Prize Pack featuring the new book plus a Vtech Kidizoom Smartwatch!

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