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Tuesday, January 09 2018 14:18

Watch: The New Trailer for Zach Braff's ABC Comedy "Alex, Inc."

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My wife is a massive fan of Zach Braff. That said, I almost felt bad when I was introduced to Mr. Braff at a dinner in Los Angeles two years ago and she wasn't there. In another adventure fit for a book I should probably one day write, I was dining with Larry King (we shot footage for a pilot together!) at Craig's, and over in a corner booth sat Zach Braff, Kate Hudson, and another gentleman whose name I missed. Larry says to our table "Do you like Zach Braff? Let me introduce you..." before leading the group over there for a nice conversation. I've never told that story online before, but it seems appropriate now since we've got the trailer for Alex, Inc., a new ABC series that's executive produced by, directed by and starring Zach Braff.

Based on Alex Blumberg’s successful podcast StartUp, comedy series Alex, Inc. is all about the things that happen – the good, the bad and the ugly – when a journalist and family man quits his job to start his own company. He quickly discovers it’s going to be a lot harder than he thought.

The series stars Zach Braff (Scrubs) as Alex Schuman, Michael Imperioli (The Sopranos) as Eddie, Tiya Sircar (Star Wars Rebels) as Rooni Schuman, Hillary Anne Matthews as Deirdre, Elisha Henig as Ben Schuman and Audyssie James as Soraya Schuman.

Matt Tarses is executive producer and writer. In addition to his role in front of the camera, Zach Braff is executive producer and director. John Davis and John Fox are executive producers from Davis Entertainment, as are Alex Blumberg, Chris Gilberti and Matt Lieber (Gimlet Media) in association with Sony Pictures Television and ABC Studios.

Premiering on Wednesday, March 28 at 8:30/7:30c.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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