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Thursday, April 13 2017 08:00

First Look Clip from ABC's The Toy Box Week Two: Piñata Backpack Chase!

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This special look at #TheToyBox is presented in collaboration with ABC and The Rock Father™.

Last week, ABC's newest unscripted series, THE TOY BOX, made it's debut, and I gave you the inside scoop (read it here). It's week two for the 8-week first season, and Friday night will see another round of hopeful toy inventors make their way in front of the mentors with hopes of making it into The Toy Box, and ultimately to the final round in which one lucky winner will see their toy produced by Mattel, and sold exclusively at Toys "R" Us. Since many of you loved The Toy Box in its premiere, ABC and The Rock Father™ are giving you a sneak-peek at this week's episode in this shared exclusive clip that's premiering on select site as part of the recent #ABCTVEvent and #Cars3Event. See the "Piñata Backpack Chase" and get the details on this weeks toys below!

THE TOY BOX - Week Two: The mentors and judges are faced with some tough decisions when they are presented with unique toy inventions that include a whimsical dual-sided book, a ballerina doll, pocket-sized cars, sweet-smelling fruit plushes and a piñata in a backpack, on an all-new episode of ABC’s THE TOY BOX, airing on FRIDAY, APRIL 14 (8:00–9:00 p.m. EDT), on The ABC Television Network. Sorta like Shark Tank with kids, Modern Family's Eric Stonestreet hosts the 8-episode series, while Sophia Grace Brownlee (“The Ellen Degeneres Show”), Aalyrah Caldwell (“Uncle Buck”), Toby Grey (“The Unexpected John Cena Prank”) and Noah Ritter (“The Ellen Degeneres Show”) serve as judges.

This week’s toy inventions include:

  • Butterfly Book – a unique double-sided book that makes story time even more fun. Inventor: Michelle from Naples, Florida
  • Ballerina Doll – a collection of dolls that articulate into ballet positions. Inventor: Tiffany and Mark from Murrieta, California
  • Snap N’ Roll – pocket-sized cars that launch with a snap. Inventor: Greg from Land O Lakes, Florida
  • Lil Fruityz – fruit-scented plush with their own personalities. Inventor: Jason from Hackettstown, New Jersey
  • Piñata Backpack – a twist on the party piñata in the form of a backpack. Inventor: Rebecca and Nicholas from Grass Valley, California

He-Man and Barbie peeking into The Toy Box

Having already seen this week's episode, I'm bound to secrecy aside from saying that things get pretty heated at one point, and that I have some thoughts on these toys that I'll share on Twitter Friday night. Be sure to watch! Want first dibs on the winning toy? Pre-order now from Toys "R" Us!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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