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Friday, January 27 2017 01:44

Spider-Man: Homecoming - Hasbro's Spring Toy Reveal, and a Very Early Holiday Preview...

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MARVEL Studios and Sony Pictures will release Spider-Man: Homecoming on July 7, and ahead of the movie comes the toys. This week, Hasbro revealed a sneak-preview of what they'll be rolling out this spring, serving up a refreshed line of action figures, vehicles and playsets in support of the film. From this initial preview, the Spidey stuff looks a lot more appealing than the last few lines, with the 6" action figures sporting a movie look, the "Spidey Racer" vehicle including a NERF dart feature (akin to recent Star Wars vehicles), and some pretty cool playsets. 

While the basic versions of Tom Holland's Spider-Man and Michael Keaton's Vulture are cool, there's certainly a charm to that "Homemade Spider-Man Suit" figure, one that reflects just why Tony Stark (Robert Downey Jr.) has been shown in the teasers as being so keen on helping young Peter Parker craft a more professional piece of superhero garb.

Also, in what we'll call an early 2017 Holiday Wish Guide Preview, Hasbro is finally offering a proper playset, with the release of that MARVEL Spider-Man Mega City Playset. Arriving at retail this fall, the new set stands over 4' tall, and includes 20 play functions (full details to follow). It is undeniable that this style of playset has been inspired by what Playmates Toys has been doing with their Teenage Mutant Ninja Turtles line over the past few years. Their 4'+ Sewer Lair sets have been largely plastic in construction with cardboard backdrops that help to add to the height - a pattern that Mattel followed with their Superman v. Batman: Dawn of Justice Batcave playset. It's not hard to see how the Spider-Man Mega City fits into things, and I dig it. Now, if only Hasbro would do a proper Star Wars playset in this style...

Toy Fair is coming, so stay tuned!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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