“Thanks to PAW Patrol for introducing children and their families to the concept of working dogs in a very accessible way,” says Canine Companions CEO Paul Mundell. “Partnering with Nickelodeon and PAW Patrol is an exciting venture for Canine Companions, bringing real assistance dogs into homes across the country. PAW Patrol characters are helping bring awareness around the life-changing work of Canine Companions for Independence to all ages in a fun and informative way. It’s a great fit and a wonderful opportunity.”
In addition to the PSA featured above, the partnership will include on-the-ground activations at Canine Companions events including DogFest San Diego (Oct. 29) and DogFest Orlando (Nov. 19), as well as select stops on the recently announced PAW Patrol Live!: Race to the Rescue tour, presented by Nickelodeon and VStar Entertainment Group. Starting January 2017, Canine Companions will also offer supporters who make any donation to the organization a custom PAW Patrol-branded coloring book, while supplies last. To get involved, click here.
Now in its third season, PAW Patrol is a top-rated CG-animated series starring a pack of heroic rescue pups--Chase, Marshall, Rocky, Rubble, Zuma, Skye, Everest and the newest pup Tracker--who are led by a tech-savvy boy named Ryder. Together, they work hard to show the people of Adventure Bay that “no job is too big, no pup is too small!” Produced by Spin Master Entertainment, the series features a curriculum that focuses on citizenship, social skills and problem-solving. PAW Patrol airs weekdays at 12 p.m. (ET/PT) on Nickelodeon.