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Wednesday, June 18 2014 13:30

PBS KIDS to Introduce Bonus Half-Hour, Afternoon Episodes of SESAME STREET!

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PBS KIDS VIP (Very Involved Parent)My friends at PBS KIDS and SESAME STREET have announced that beginning this Fall, they will introduce a bonus half-hour program on-air and on digital platforms. Starting Monday, September 1, the additional half-hour SESAME STREET program will air on weekday afternoons on PBS stations, complementing the one-hour series that airs weekday mornings (check local listings). For the first time, selected full episodes of the 30-minute show will also be available for free online at pbskids.org/video, on the PBS KIDS Video App and on the PBS KIDS Roku channel.  By offering this bonus half hour of SESAME STREET in an additional timeslot and through a growing number of digital services, PBS KIDS hopes to reach even more children with one of America’s most beloved and educationally powerful children’s series. 

“With this new half-hour program, we are excited to build on SESAME STREET’s 45-year legacy on PBS with a format that will make the series more accessible on mobile devices, where PBS KIDS’ reach is growing exponentially. In just the past year, the number of users streaming video on the incredibly popular PBS KIDS Video App increased 34 percent. The new half-hour format will give PBS KIDS the opportunity to offer SESAME STREET to even more families, making it easy for parents to help their kids build essential school readiness skills with one of their favorite shows.”Lesli Rotenberg, General Manager, Children’s Programming, PBS.

Through the extensive reach of PBS KIDS, the new afternoon SESAME STREET program will offer families even more access to the iconic series that for decades has helped prepare kids for success in school and in life. PBS KIDS reaches more kids ages 2-8 and more moms with kids under age 12 than any other kids TV network, and nearly 99 percent of homes in the U.S., PBS KIDS averages more than 12 million unique visitors per month online, and more than 1.5 million users stream video on the PBS KIDS Video App each month. PBS KIDS reached 11.9 million low-income families last year, many of whom do not have access to cable or satellite TV.

BONUS: When THE ROCK FATHER met COOKIE MONSTER:
“We’re thrilled to extend our reach on PBS. What better way to celebrate our 45th anniversary season than to touch more children’s lives. These days, families expect to be able to connect with their favorite SESAME STREET friends at any time of day. The new afternoon show is a great complement to our continuing efforts to reach more kids with engaging lessons that will help them grow smarter, stronger and kinder.”Terry Fitzpatrick, Chief Content and Distribution Officer at Sesame Workshop.

SST Group PhotoThe half-hour version of SESAME STREET will help kids learn a variety of skills, including the school readiness skills – such as impulse control and socio-emotional lessons – for which parents are increasingly seeking resources. With its comprehensive curriculum – or as Sesame Workshop calls it, a whole-child approach – SESAME STREET makes a measurable difference in children’s lives. In fact, a variety of studies prove SESAME STREET’s educational impact. A longitudinal study by the University of Kansas found that American children who frequently viewed SESAME STREET as preschoolers had high-school grade point averages that were almost 16 percent higher than those who did not watch.

Each half-hour episode of SESAME STREET is a shortened version of each one-hour program and will include a “Street Story,” a “Word on the Street” segment, a celebrity vocabulary segment, songs, spoofs, dance breaks and popular segments like “Cookie’s Crumby Pictures” or “Super Grover 2.0.”

Since its debut on PBS in 1969, SESAME STREET has provided millions of families with trusted, engaging content, and has earned extensive critical acclaim. More moms watch SESAME STREET than any other preschool program and SESAME STREET has won more Emmy Awards than any other show in TV history.8 More information about SESAME STREET is available at pbskids.org/sesame.

THE ROCK FATHER is a PBS KIDS VIP (Very Involved Parent), and works regularly to spread the word on great PBS KIDS programming and educational initiatives.
James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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