PRODUCT OF HATE delivers an early Halloween treat with an epic rendition of LIVING COLOUR’s 1988 classic, “Cult of Personality” ahead of the U.S. Presidential election between Donald Trump and Joe Biden. The timeless anthem is just as relevant now as it was upon its original release and the band pays tribute with a version that amps up the rage atop a crushing groove. The cover art is an homage to the original single while the video is an appropriately retro affair that recalls the VHS era of MTV in the late ‘80s/early ‘90s, capturing the band in its rehearsal space for the very first time.

The track was recorded in 2018 during the sessions that would become the band’s second full-length album, next year’s YOU BROUGHT THIS WAR. The band first performed the song live back in 2017.

“We’ve been holding onto this for a little while now,” says frontman Adam Gilley. “With this crazy election going on, it’s truly a year that will go down in history to say the least and with that being said, we felt that there is no better time to release this song than right now. I feel It speaks volumes.”

“I’ve loved this song since the first time I heard it as a kid,” says lead guitarist Geno Rathbone. “I thought Vernon Reid was possessed. I could never understand how he made a guitar sound that way — I still don’t!”