“To me, ‘Cult of Personality’ is the epitome of hard rock/groove,” Rathbone adds. “I get amped up every night that I see it on the setlist, and the lyrics have always spoken to me. Especially in these times, it’s important to see past the ‘celebrity presentation’ of our leaders and remember to treat the people we see every day with consideration and respect, even if their lifestyles and opinions are different than your own.”
“Cult of Personality” was recorded by Scott Creekmore (Broken Hope, Lionheart) at Mercenary Digital Studios, with mixing and mastering completed by Chris Collier (Korn, Prong, Whitesnake) of CMC21 Productions. The video was shot and chopped by longtime collaborator James Zahn aka The Rock Father.
PRODUCT OF HATE will formally announce its second album, YOU BROUGHT THIS WAR next month alongside the cover art and a brand new single.
The band’s acclaimed debut album, BURIED IN VIOLENCE, was released globally in 2016 via Napalm Records. The band has been releasing music via its POH Metalworks imprint since 2018.
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