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Friday, October 30 2020 23:22

LIVING COLOUR Classic “Cult of Personality” Reimagined by PRODUCT OF HATE - New Non-Album Single, Video Released

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PRODUCT OF HATE delivers an early Halloween treat with an epic rendition of LIVING COLOUR’s 1988 classic, “Cult of Personality” ahead of the U.S. Presidential election between Donald Trump and Joe Biden. The timeless anthem is just as relevant now as it was upon its original release and the band pays tribute with a version that amps up the rage atop a crushing groove. The cover art is an homage to the original single while the video is an appropriately retro affair that recalls the VHS era of MTV in the late ‘80s/early ‘90s, capturing the band in its rehearsal space for the very first time.

The track was recorded in 2018 during the sessions that would become the band’s second full-length album, next year’s YOU BROUGHT THIS WAR. The band first performed the song live back in 2017.

“We’ve been holding onto this for a little while now,” says frontman Adam Gilley. “With this crazy election going on, it’s truly a year that will go down in history to say the least and with that being said, we felt that there is no better time to release this song than right now. I feel It speaks volumes.”

“I’ve loved this song since the first time I heard it as a kid,” says lead guitarist Geno Rathbone. “I thought Vernon Reid was possessed. I could never understand how he made a guitar sound that way — I still don’t!”

“To me, ‘Cult of Personality’ is the epitome of hard rock/groove,” Rathbone adds. “I get amped up every night that I see it on the setlist, and the lyrics have always spoken to me. Especially in these times, it’s important to see past the ‘celebrity presentation’ of our leaders and remember to treat the people we see every day with consideration and respect, even if their lifestyles and opinions are different than your own.”

“Cult of Personality” was recorded by Scott Creekmore (Broken Hope, Lionheart) at Mercenary Digital Studios, with mixing and mastering completed by Chris Collier (Korn, Prong, Whitesnake) of CMC21 Productions. The video was shot and chopped by longtime collaborator James Zahn aka The Rock Father.

PRODUCT OF HATE will formally announce its second album, YOU BROUGHT THIS WAR next month alongside the cover art and a brand new single.

The band’s acclaimed debut album, BURIED IN VIOLENCE, was released globally in 2016 via Napalm Records. The band has been releasing music via its POH Metalworks imprint since 2018.

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