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THE ROCK FATHER: THE POP CULTURE MAGAZINE FOR FAMILIES THAT ROCK.

Back-to-School with RUUM American Kid's Wear #GurneeBTS #Ruum4Fall

Shop RUUM American Kid's WearWhen I last checked-in from our Back-to-School shopping adventure at Gurnee Mills, there was one store left that I wanted to hit - one that's been a staple of my seasonal fashion coverage for kids for over a year now, RUUM American Kid's Wear. What's become crystal clear over the past year is that we have one very fickle young fashionista in five-year-old Addie, who will quickly accept or reject an outfit or item (even ones that Daddy and Mommy really like), but 2-year-old Finley is a little more easy-going, at least for now. With new Fall collections (including Modern Rocker, Woodland and Back to School) in-stores and online at RUUM.com, the folks at RUUM invited us into their store to grab a few more outfits for the girls, and with $100 in Gift Cards and some additional cash from The Rock Father, here's what went down...

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Back-to-School: Crayola Store's Pre-BTS Blowout...

I don't post a ton of deals here on THE ROCK FATHER, but once in awhile something comes along that I have to share. Now through August 31st, the crew over at Crayola Store are offering 50% Off Sitewide. That means you can stock up on some of the best supplies available (provided you have your school's shopping list already), and while I know a lot of folks are doing a sorta Back-to-School pushback this year, worry not - those are the same people that break out the stock articles about "stores setting up Christmas too early" every year. It's not a new thing. I need to shop soon, myself. I'll have a kindergartener this year, and that's still an incredible thing to me.

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Introducing goumikids! Learn their Story, and Enter for a Chance to Win a Newborn Starter Kit!

I'm always intrigued by, and in some cases bummed that a lot of the new baby products weren't around when I could actually use them for my own girls. Even in the jumps between the release of our first daughter in 2009 and the sequel in 2012, there was so much cool stuff that didn't exist just three years prior, and here I sit with my youngest now two, and it's really set-in that my days of having a "baby" in my life are over. But, for those of you that are just entering your parenting adventure (or perhaps starting a new chapter in it), goumikids is a new player on the scene - a Portland-based company founded by two Moms (Lili Yeo and Linsey Ebuen), longtime friends on a mission to improve the lives of not only those around them - but Global residents as well.

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#MakeRUUMforSummer: Check out these Top Five Camp Essentials from RUUM

Shop Summer Styles with RUUM American Kid's Wear!We're just days away from the official start of summer, and that means that Camp Season is about to hit full-swing. For us, Addie just started Theatre Camp today (Broadway Beginners... and here I said I wouldn't do the "acting" thing with her), and I know a lot of parents with little ones about to embark on some big adventures in the weeks ahead.

For those of you gearing up for Camp, my friends at RUUM American Kid's Wear have sent over a list of their Top Five Camp Essentials, and since that's one of our favorite stores, I'm sharing them here with all of you!

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Cool Product: SafetyTat - Child Safety Temporary Tattoos...

I can distinctly recall a time when I was a little kid - distracted by some cool new action figures in the lower-level toy department at Wieboldts - and when I approached my "Mom" - a lady turned around and revealed herself not to be my Mom, but a lady with similar hair and a similar jacket. I was terrified - and while I wasn't truly "lost" (my Mom was an aisle or two over), I could've been because I wasn't staying with my grownup like I should've been. Now, as a parent myself, I'm even more terrified of being separated from my girls - especially since they have a habit of just taking off. For peace of mind, there's a product out called SafetyTat, and with summer here and plenty of adventures taking place, I received a few samples that I was eager to try out.

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