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Tuesday, September 08 2015 08:24

American Girl releases "The Care & Keeping of Us: A Sharing Collection for Girls and Their Moms"

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Until a neighbor mentioned it to me a couple of years ago, I had no idea that Mattel's American Girl had books to help girls with some of those more awkward things that can come when puberty arrives - a time I'm totally not looking forward to, if only because I've only experienced it first-hand as a guy, and now I have two girls. While I'll certainly do my best when the time comes, my wife will no doubt be interested in the news that just arrived today - American Girl has partnered again with pediatrician and New York Times bestselling author, Dr. Cara Natterson, on a new go-to guide for moms and daughters. The new three-book set, The Care & Keeping of Us: A Sharing Collection for Girls and Their Moms, provides the tools to get the conversation going on topics most top-of-mind for growing girls—from body basics, hygiene, and healthy habits to friends, social media, clothing, and more.

"I'm thrilled to build on the original Care & Keeping of You Advice series with an all-new set of books that focuses on helping girls and their parents start to talk about the issues surrounding puberty that can often be difficult to address. It is my deep hope that families will use the advice in these books to start meaningful and ongoing conversations about everything from physical changes to friends, sleep and safety."Dr. Cara Natterson

The Care & Keeping of UsThe collection, featuring two books—one for tween girls, one for moms—is filled with talking tips, conversation starters, and how-to-say-it scripts on a range of issues adolescent girls face growing up. The books are designed to inspire meaningful discussions and help build close, trusting relationships at a time when girls need it most. The Care & Keeping of Us also includes a hardbound keepsake journal filled with sharing tips and activities, as well as simple prompts to keep the dialogue open. The journal also has space for photos and mementos, and two bookmarks to mark important pages the other reader needs to see.

THE CARE & KEEPING OF US - Synopsis: "Wow, life is changing fast! And there's so much for moms and girls to talk about. But how do girls ask the questions they need answers to, and what words can moms use to answer those questions? Here's the solution! This kit includes twin books, one for girls and one for moms, filled with dozens of how-to-say-it scripts to get the conversations going. These scripts give girls the words to talk about all the big topics from body basics, hygiene, and healthy habits to friends, first-love crushes, clothing, and more. And mom's book gives her the actual words to respond to her girl's questions, as well as scripts to initiate important conversations with her daughter. Plus, a sharing journal lets both moms and girls jot down everything from jokes, memories, and must-remember moments to thoughts, questions, and even to-dos. Two bookmarks are included to guide each other to the latest entry or point out something they don?t want the other to miss. The journal becomes a great keepsake, and the books will be a hand-me-down resource to treasure. Kit includes: The Care & Keeping of Us: A How-To-Say-It Book for Girls, The Care & Keeping of Us: A How-To-Say-It Book for Moms, and The Care & Keeping of Us: A Book for Girls and Their Moms to Share."

The Care & Keeping of Us is available now at americangirl.com; at all American Girl retail locations nationwide; through American Girl's catalogue; at American Girl specialty boutiques at select Indigo™ and Chapters™ locations in Canada. The Care & Keeping of Us can also be purchased through retail and online booksellers such as Amazon.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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