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The folks over at AMERICAN GIRL have supplied The Rock Father with the full details on their newest historical character, Caroline Abbott. Set for release on September 4, Caroline's debut ''will inspire today's girls with stories of courage and kindness as she becomes a true hero by giving of herself without expecting anything in return. Caroline is a 9-year-old girl growing up near Lake Ontario (Sackets Harbor) during the War of 1812.'' As with all historical character releases, Caroline will be presented as an 18" doll, complete with accessories and a story told in a six-book set. Photos and more details on all six books below!

Back in April I made mention of TOY MASTERS, a feature-length documentary on one of my favorite childhood toy lines - Mattel's MASTERS OF THE UNIVERSE. Well, the makers of the film just hit me on twitter with news that the film will make it's world premiere on August 6 at the Fantasia Film Festival in Montreal. By the Power of Grayskull!  I still wish I had my original He-Man and Skeletor.

Published in James' Journal

We love HOT WHEELS here at Rock Father HQ. No, they're not just for boys, as my first daughter thinks that those little cars and their Matchbox counterparts are just about the best thing ever. We'll delve into that in a future blog here on The Rock Father, but for now I have a video to show you courtesy of TEAM HOT WHEELS. It's their Guinness World Record-making run at a real-life Double Loop Dare. Yes, it's HOT WHEELS in real-life, and it's fantastic. The jump took place at the 2012 X Games Los Angeles with Greg Tracy and Tanner Foust at the wheels.

Monday, May 07 2012 11:11

AMERICAN GIRL launches READ-A-PALOOZA

My daughter is a tad young for AMERICAN GIRL, but my wife is really looking forward to the time when she'll be able to attend some of their famed 'mother-daughter' events with the munchkin. While we're not there just yet, those of you with girls ages 8 to 12 should take a look at READ-A-PALOOZA, a new program launched on May 1 and running through September 3, 2012.  It's a full program ''packed with fun activities and incentives that encourage literacy.'' Check out the details below.

Published in James' Journal

This past Friday, the little one and I took a little road trip to Wilmot, Wisconsin. About 30 minutes from Rock Father HQ in Illinois, Wilmot is home to more than a 'Mountain,' but also a warehouse for AMERICAN GIRL, and THE MATTEL TOY STORE. I'd found the latter by accident last year while heading up to Twin Lakes for a rock show. After coming back home, I hit Google to find out just what exactly I'd seen out there on that dark, Fall night. While turning a corner, I spotted a plain white sign that read 'The Mattel Toy Store.' Sure enough, the toy maker operates their own chain of stand-alone stores in special locations around the country. A few months ago, we made the trip for the first time. On Friday, we went back.

Published in James' Journal

The folks at Mattel Shop, the official online destination for purchasing Mattel Toys direct from the source, just send The Rock Father™ details on a special sale that is taking place right now. Hit this link to visit Mattel Shop, then enter code SURPRISE at check-out. You'll save 20% Off EVERYTHING, including Barbie, Hot Wheels, DC Universe, Matchbox, Disney Princesses... you name it. But, you have to act fast - this Shopping Deal for Parents runs through the end of 4/27 and then it's done.

Published in Family Savings
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