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I don't know that moving ABC's slightly retooled version of THE TOY BOX to Sunday nights has been a good decision. The first season premiere last spring captured the attention of some 4 million+ viewers, but the remaining episodes bottomed-out around 2.4M. Now, three episodes into a new season with new judges and an altered format (gone are the "mentors), The Toy Box is averaging right around 2 million viewers a week, which isn't much in the grand scheme of things.  Still, there's another five weeks to go, and her at Rock Father HQ, our girls have really become invested in it - to the point of cheering things on, while blasting others. I'm biased, but The Rock Daughters™ should really be on the judging panel if the show gets picked up for Season Three (which has been in-development, but the ratings slide could nix that). Curious what new toys will be going in front of the judges this Sunday? Here's a preview!

Published in Movies, TV and More

It's been nearly 50 years since Mattel launched Hot Wheels back in 1968, and for the past five decades kids have been imagining their toy cars rolling out on exciting adventures that tap into unique heroic personalities. Despite so many years of play for kids of all ages, it's only been within the last few years that a cultural shift has been taking place in the way that toys are marketed, and for the first time ever on a Hot Wheels box, the description reads "For boys and girls…” That new product is Hot Wheels MindRacers, the latest addition to the "New Play Movement" from Osmo, who have worked together with Mattel to create an experience in which physical play with diecast cars seamlessly blends with digital gameplay. Check out a video preview and full details below for the debut of Hot Wheels MindRacers!

Published in Rock Father Rides

This past spring, I had the opportunity to peek behind the curtain of ABC's latest competition series, THE TOY BOX. Now, the series is back for a second season in which a new crop of inventors will present their toy concepts to a panel of judges in hopes of making it to the end, in which the grand prize winner will see their toy manufactured by Mattel, to be sold exclusively at Toys "R" Us. For Season Two, THE TOY BOX has been retooled - gone are the "industry mentors," and instead of facing just one panel of kid judges, contestants will face a rotating panel of five kids. The only returning judge from Season One is apparently, Noah Ritter. Like the first season, the episodes will be airing out of numeric order as they work toward the endgame, but for the purpose of my previews, I'll be labeling them by week. Curious what's on-deck for the first two episodes? Here's a preview...

Published in Movies, TV and More

The Rock Father™ is a MEGA™Ambassador and Beyonder

MEGA Bloks® have been a part of our family since day one. In fact, I think it was at the baby shower for the first of The Rock Daughters™ when we received our first set - a Big Building Bag filled with those classic blocks that preschoolers have been building with for decades. Fast-forward a few years, and just as our kids have grown up, so has MEGA™ - recently making a nod to the past as they look toward the future with their ever-expanding line of MEGA Construx™ building sets for the entire family. From developing builders to kids ages 4+, from tweens to adult collectors, MEGA™ has something for everyone, and there’s no better time than the present to spend some time with the family, getting together to “Build Beyond.”

As we speed toward the holiday season, Mattel's Hot Wheels division is on fire. With loads of new product offerings hitting stores, the team at Mattel has revved-up their new "Challenge Accepted" initiative to remind parents (and show new ones) that "Hot Wheels are more than just a toy - they're a tool that helps kids develop life skills." Already knowing that STEM (Science, Technology, Engineering, Math) is at play in the world of Hot Wheels, Challenge Accepted breaks down how skills and traits like problem solving, creativity, sportsmanship and confidence can get a boost from those famous 1:64-scale diecast cars. Check out the new commercial below to see what happens when a mother and son take off for some action in a real-life Redline...

Published in Rock Father Rides

When I was a little kid, there were always UNO games present around our house. We had a lot of them due to the game having some Illinois roots with International Games having sponsored UARA midget auto racing in nearby Joliet. In fact, I recall a bright red midget ripping around the track with UNO graphics painted-on. Fast-forward a few decades, and UNO is still one of the most popular card games in the world, produced by Mattel, who've owned the game since 1992. Today, on International Colorblind Awareness Day, Mattel announced the launch of its newest deck, UNO® ColorADD, the world's first card game for the colorblind.  Check out all the details below!

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