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2018 American Girl of the Year, Luciana Vega has been one of the most well-received American Girl dolls ever here at our house. A girl that dreams of being an astronaut and one day being the first woman on Mars, the character gained buzz even prior to release, and today the Luciana's story is being told from orbit high above earth. As part of Story Time From Space, a new video features NASA astronaut Serena Auñón-Chancellor on the International Space Station reading Luciana: Braving the Deep. The book, written by Erin Teagan is published by Scholastic and is the October 2018 American Girl Book Club Pick! Check it out...

Published in Books, Mags, Comics

It's a sad statistic, but research from studies conducted at New York University, the University of Illinois and Princeton University has identified that girls as young as age five start to lose confidence in themselves, and even more disheartening than the research is that I've seen elements of that here at home. Despite the opportunities that my wife and I are tirelessly working to provide for our girls, the questions of self-confidence and self-worth have begun, and we see it often, particularly in our nine-year-old. There's many factors at play, and today a familiar name is taking a big step toward addressing them as Barbie announces the Dream Gap Project: a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential.

For the Honor of Grayskull! A new generation will soon experience a reimagined take on the She-Ra legend when the savior of Etheria returns in DreamWorks She-Ra and The Princesses of Power!  The new animated series brings to life "a story of magic, friendship, loyalty, and an epic battle for peace." Inspired the classic Filmation animated series of the 80s (a spin-off from Mattel's iconic He-Man and the Masters of the Universe), it tells "the story of an orphan named Adora, who leaves behind her former life in the evil Horde when she discovers a magic sword that transforms her into the mythical warrior princess, She-Ra." Today comes our first official teaser trailer from the new series. Check it out below!

Published in Movies, TV and More

"Generations of children around the world have grown up with deep emotional connections to Mattel's brands and characters. There are so many stories to be told and so many imaginations to be captured by these iconic brands..." -- Robbie Brenner, Executive Producer, Mattel Films

There's a lot to be said about controlling your own properties and guiding their destiny. Marvel has done it... Hasbro has done it... now Mattel wants to do it. After years of bouncing projects around between various stages of development at numerous studios, Mattel has announced the creation of Mattel Films, a new division of the Company focused on developing and producing motion pictures based on the Company's iconic and globally-recognized franchises. Academy Award-nominated producer Robbie Brenner has been appointed to lead Mattel Films as Executive Producer, reporting to Ynon Kreiz, Mattel's Chairman and CEO.

Published in Movies, TV and More

The business of play is a fascinating subject, with the real-life stories behind some of our favorite toys sometimes rivaling the fictional worlds that they spawned. The Netflix Original Series The Toys That Made Us feeds that interest, and for those awaiting more episodes (season 3 is being filmed right now) there's a new documentary that's an absolute must-watch. Power of Grayskull: The Definitive History of He-Man and the Masters of the Universe is now streaming on Netflix, and as the title implies - it's an in-depth look at Mattel's iconic franchise from its origins in the early 80s through nearly four decades of highs and lows. Check out the trailer below...

The X-Files has now been around for 25 years, and when it was at its peak, I was a massive fan. I was that back in 1998, I was that guy that had to have The X-Files Movie on "letterbox" VHS to preserve the widescreen cinematic format in the time before DVD and flat screen TVs. At that same time, I distinctly recall purchasing a set of X-Files Barbie dolls by Mattel - Ken and Barbie as Mulder and Scully. Fast-forward two decades and I believe our set is long gone (sold at some point along the way, or stashed in a box somewhere), but now it's happening again... but this time it's not Ken and Barbie doing cosplay, but new X-Files Barbie dolls crafted to resemble Special Agents Fox Mulder (David Duchovny) and Dana Scully (Gillian Anderson). The duo are available to order right now.

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