It's been nearly 50 years since Mattel launched Hot Wheels back in 1968, and for the past five decades kids have been imagining their toy cars rolling out on exciting adventures that tap into unique heroic personalities. Despite so many years of play for kids of all ages, it's only been within the last few years that a cultural shift has been taking place in the way that toys are marketed, and for the first time ever on a Hot Wheels box, the description reads "For boys and girls…” That new product is Hot Wheels MindRacers, the latest addition to the "New Play Movement" from Osmo, who have worked together with Mattel to create an experience in which physical play with diecast cars seamlessly blends with digital gameplay. Check out a video preview and full details below for the debut of Hot Wheels MindRacers!

Country music artist Chris Young has teamed up with Cracker Barrel Old Country Store® to produce a five-part docu-series, "Chris Young Losing Sleep Cracker Barrel Series," which is the first of its kind for the brand. The five-part docu-series features weekly episodes taking fans on a behind-the-scenes journey as Chris writes, records and performs his songs, and touches on how Cracker Barrel has continued to be his home-away-from-home along the journey. Fans can watch the series, which debuts Sept. 28 and runs weekly through Nov. 2, on Cracker Barrel's YouTube channel.

Iconic western bootmaker, Justin® Boot Company, a division of H.H. Brown Shoe Company, has announced a partnership with multi-media superstar, Reba McEntire. The premiere REBA by Justin™ collection launches Holiday 2017 at select retailers nationwide.

Wednesday, September 20 2017 23:59

Buyer's Remorse: Samsung Activewash Washer & Dryer

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Writing about consumer products is a large part of what I do here at THE ROCK FATHER™ Magazine. My opinions are always 100% honest and straightforward, and when something isn't right - I let people know about it. Whether I receive free product for review or pay for it myself, the standards are the same because bad products hurt consumers. I don't like seeing people being taken advantage of, and I'm certainly not going to put up with that myself. American families work hard for their money, and my wife and I are a prime example of that. What's very concerning is how short a lifespan many of our high-dollar purchases have, and frankly, I'm tired of being fleeced. Today I'm going to tell you about the worst purchase I've made in the last year or so - a heavily-advertised (remember those commercials with Dax Shepard and Kristen Bell?) Samsung Activewash Washer and Dryer Pair from Best Buy. Our "new" washer and dryer are essentially junk - products whose performance has defeated the reason they were purchased in the first place. It started with that infamous Samsung recall...

As we speed toward the holiday season, Mattel's Hot Wheels division is on fire. With loads of new product offerings hitting stores, the team at Mattel has revved-up their new "Challenge Accepted" initiative to remind parents (and show new ones) that "Hot Wheels are more than just a toy - they're a tool that helps kids develop life skills." Already knowing that STEM (Science, Technology, Engineering, Math) is at play in the world of Hot Wheels, Challenge Accepted breaks down how skills and traits like problem solving, creativity, sportsmanship and confidence can get a boost from those famous 1:64-scale diecast cars. Check out the new commercial below to see what happens when a mother and son take off for some action in a real-life Redline...

Friday, September 08 2017 15:42

Test Drive: Rockin the Road - 2017 Mazda6 GT

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When I really started working with cars on a frequent basis a few years back, Mazda was a nameplate that didn't immediately strike me as interesting. For some reason, the cars of their past were largely stuck in my head - images of the 1980s that I just couldn't shake. But once I had a real chance to experience what Mazda is now, I really became a fan. In fact, I love their CX series - with last year's CX-9 ranking among my favorite vehicles of the year. Now comes a look at the 2017 Mazda6 GT.

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