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From the North American International Auto Show in Detroit comes news that the 2019 Jeep® Cherokee has officially made its debut. FCA hit The Rock Father with the official announcement and full specs on the new mid-size sport-utility vehicle (SUV), boasting a new and "more premium design," along with the addition of an all-new, advanced 2.0-liter direct-injection inline four-cylinder engine that enhances performance and fuel efficiency. Check out the reveal video below (starts around 3:32)...

At the North American International Auto Show in Detroit, Hyundai has unveiled the all-new 2019 Veloster Turbo and its high-performance counterpart, Veloster N.  While Veloster Turbo and Veloster N do not arrive in U.S. showrooms until later this year (second quarter 2018 for Veloster Turbo and fourth quarter 2018 for Veloster N), gamers can get behind the virtual wheel much sooner, as both cars will join the official roster of drivable vehicles in Forza Motorsport 7 for Xbox and Windows 10. Both cars become available in-game as part of a free downloadable content pack on Tuesday, January 16, 2018. Check out a video preview below!

It's a fascinating story, and one that's baffled many throughout the years - what happened to the two original Ford Mustangs GT Fastbacks used in the filming of Steve McQueen's 1968 film, BULLITT? Many thought that at least one of them met with the crusher, and the fate of the other was more murky, with many claiming to have had it over the years. But in 2017, the truth was revealed that both still existed, but the most iconic of the two was the hero car, and now it's back. To help launch the 2019 Ford Mustang  BULLITT, the original car was brought together with it's modern counterpart, but there's a hell of a story about to be told...

At the 2018 North American International Auto Show in Detroit, Lexus just unveiled their latest concept - the Lexus LF-1 Limitless. Here's the official announcement that just came into Rock Father HQ this morning along with a just-released launch video...

"Like molten metal being forged into a fine Japanese sword, the lines of the Lexus LF-1 Limitless concept have the potential to shape the future of a flagship luxury crossover for Lexus."

Transforming vehicles are hardly a new thing, nor are the kinds of things that said vehicles change into. From sentient humanoid robots to insects and animalistic beasts, we've seen a lot of transformations over the past 30+ years, but now there's a new entry into that realm that's putting some new twists on things. From Alpha Group (formerly Auldey Toys US) comes SCREECHERS WILD!, a new collection of vehicles that transform into creatures using "explosive 360-degree flip morphing action." They're definitely hitting on the retro marks with the launch, presenting a commercial that feels straight outta the 80s with its neon-grid patterns and action-packed visuals. They call it "fuel-injected feeding time" as the vehicles either pick up (or have launched to them) a plastic disc ("food") that activates the flip transformation. Take a look...

Thursday, January 11 2018 12:02

Mountain Dew Adds MTN DEW ICE to the Lineup...

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Those who know me well know that my favorite beverage is Diet Mountain Dew. In fact, I distinctly remember the first time I was asked to provide a "rider" for a creative job I was doing back in 2006, and they said it was the simplest thing they'd ever seen. I asked for a flight, a hotel room, and a case of Diet Mountain Dew. While it's Diet that I prefer, I also make a point of trying every new flavor and variety that Dew rolls out, and this week comes news that Mountain Dew is introducing MTN DEW ICE, what they're calling "a crisp, clear, carbonated soft drink made with a splash of real juice that will keep Dew Nation charged and refreshed." 

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