Monday, November 09 2015 12:19

Review: MY FRIEND CAYLA - Cute Concept, Clunky, Creepy Reality...

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I do believe this is a "first" here at THE ROCK FATHER Magazine - I've removed a toy from my annual Holiday Wish Guide.  When making my yearly picks for items to recommend, there's a lot of factors that come into play while evaluating both items we've purchased and samples that we've received. Occasionally, having something for an extended period of time can find opinions shaped differently, and that's usually why I like to "live with" things for awhile when I can - having time to really experience them with the family and the kids... a point that sometimes can irk marketers that occasionally look for a "quick flip" review to be posted within a couple weeks of sending a sample. When it comes to the Wish Guide, the one thing that it all boils down to is the answer to a question: "Would my wife and I buy this for our kids?" With MY FRIEND CAYLA, the answer is simple - No, we would not.

My Friend Cayla ReviewThis 18" interactive fashion doll first hit the UK a year or so ago through the Vivid Toy Group, arriving here in the U.S. for this Holiday Season via Los Angeles-based Genesis Toys (who sent us our review sample). She's popping up on a ton of "Hot Holiday Toys" lists - and in theory, for good reason. Touted as "The World's First Fully Interactive Doll", Cayla Connor connects via Bluetooth to an available iOS or Android device with the free My Friend Cayla App. She's programmed with a ton of stories, questions and potential responses, and then she can "search the internet for approved sources" to answer additional questions that a child may ask. One problem is that the whole procedure is extremely clunky - and that goes back to the need for an App in the first place.

Spinning back to an App-enabled Tech Toy called Zimmiz that I reviewed back in 2013, this quote is not only still true, but entirely proven:

"Though it might be 30+ years outdated, I can still put fresh batteries in a Teddy Ruxpin and he'll come to life and start telling stories from his archaic cassette tape. Will we be able to say the same about an App Toy even five years from now? I don't think so."

Reliance on the App dooms Cayla's longevity from the start, as even the most successful Apps aren't updated forever. Without the App, her interactive features are useless, and the Bluetooth connectivity carries a ton of issues - some of which could've been handled by making Cayla Wi-Fi enabled in lieu of Bluetooth - securely pairing her for internet access via a home network. Instead, she connects (with no passcode needed) to an available Bluetooth device and works a lot like the Bluetooth speakers we have here at Rock Father HQ. You could even make phone calls through her! And, if you close the App but forget to end/sign out/disconnect your Bluetooth device, it is entirely possible for music to be played through Cayla - as we learned by accident.

Also clunky is that kids can only talk to Cayla when the charm on her necklace glows. While the doll is recommended for ages 4+, it stifles play (even for my 6-year-old) to have to make required pauses to communicate properly with the doll. And, when Cayla is listening - it's quite likely that she'll answer with something completely unrelated. We had a stretch where almost every interaction was met by a lengthy story about a dog on a mountain. That said, Cayla does spin a fine yarn about classic Princesses, and tells a good tale of Cinderella and Snow White.

Interestingly, Cayla may have also been programmed with an "agenda" of sorts - to try steering kids away from certain pop culture mainstays by using "violence" as the reason. I happened to catch Addie and Finn speaking with Cayla about STAR WARS and TEENAGE MUTANT NINJA TURTLES, something I was able to reproduce and catch on video:

"Cayla, do you like STAR WARS?"

Cayla: "I am not interested in space movies with lots of fighting, but Princess Leia is pretty cool. She is as tough as the boys, and smarter (creepy laugh). My dad likes Star Wars a lot, He talks about it all the time. He says it was one of his favorite movies when he was a kid."


 Cayla: "I think the Ninja Turtles are okay. Sometimes it's funny, but has too much fighting for me. I think the idea of turtles being people are funny. Did you know each of the characters was named for a famous Renaissance artist? My friend Sam told me. He knows all about them."

"What is your favorite movie, Cayla?"

Cayla: "Yep."

And that creepy electronic laugh... sounding as if it was pulled from a different recording source than the rest of Cayla's speech. I'm waiting for her to rise up like Chucky from CHILD'S PLAY and try taking me out for penning this review.

Above all, MY FRIEND CAYLA is just a clunky pain-in-the-ass that parents will appreciate avoiding. If you'd like to constantly be asked to help pair Cayla with a device... to start/stop/pause/reset her when she answers with dog stories, tales of shopping with her mom, or simple quips like "yep!" - this is for you. If you'd like to be asked why Cayla is constantly asking kids to repeat themselves... or why she only seems to like the stereotypical things, then absolutely pick this up. Yes, she plays games, too (and beating her at Tic-Tac-Toe is difficult), and she reads stories - but you know who else can do that? Other human beings - kids and grownups alike. The one good note is that she's cute - but there's countless cute dolls out there... ones that don't sound like soulless robots.

At an MSRP of around $60, you'd be better off getting a standard 18" doll that's powered only by imagination. My Friend Cayla is certainly a fine concept, but the clunky, creepy reality suggests that the type of tech it seeks to be just isn't there for a toy in this price range... yet.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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