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While it hasn't "officially" been deemed a "reboot," the new trailer for Paramount Pictures' Bumblebee certainly looks to be a fresh start for the cinematic Transformers franchise. If it's not a reboot, it adds to a multitude of continuity errors and conflicting mythology that spawned from the five films under Michael Bay's direction... but if it is a reboot, it's got a solid chance to set up a new franchise that connects generations of fans by finally giving them what they've been asking for: G1 (Generation One) Transformers that actually look like the Hasbro toys and cartoons that audiences first fell in love with nearly 35 years ago. From director Travis Knight (Kubo and the Two Strings), check out the new trailer for Bumblebee below!

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A whole bunch of new toys from Hasbro's Transformers: Bumblebee were revealed today, and many went up for pre-order via my friends at Entertainment Earth. One of the hottest items in the bunch is Transformers Studio Series Deluxe Bumblebee and Charlie which was originally intended to be a Toys "R" Us Exclusive, prior to the retailer's sudden collapse. This new figure set is available for pre-order right now, but if you're at all wary of potential "spoilers," beware that the product description and photos might reveal a few surprises when it comes to 'Bee's alt modes...

It's a big day for Transformers as new toys from Paramount Pictures' Bumblebee Movie just hit pre-order (see them all here) and a whole bunch of new items from Cartoon Network's Transformers: Cyberverse just hit the streets. But that's not all - as some other items got into the mix including new plush keychains and an anticipated addition to the preschool-geared Rescue Bots line. My friends at Entertainment Earth just put them up for pre-order, so lets take a look...

We're just a few months out from the Christmas release of Paramount Pictures' new Bumbleebee film, and now Hasbro is gearing up to start rolling out the companion toys. A sizable assortment of Transformers just went up for pre-order via my friends at Entertainment Earth and among the new items are the following from the new Bumblebee line.  While the traditional transforming action figures are the core of the collection, Hasbro continues to emphasize role play, large-scale feature figures and their Vision AR line that first surfaced as an Iron Man helmet during the product launch for Avengers: Infinity War. Check out the new toys below, and note the character names alongside their pre-production code names (used to prevent potential spoilers during the pre-announcement stages). See a full gallery of photos on The Rock Father™ Facebook Page, and get all of the details below...

Every few years, there's a new evolution of Hasbro's iconic Transformers - new stories for new generations. Now, ahead of Paramount Pictures' live-action Bumblebee hitting theaters this Christmas, the latest animated adventures are ready to roll out on Cartoon Network with the premiere of Transformers: Cyberverse. Tonight I've got a  fresh trailer and clip to give you a look at what's in-store...

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"Why is Bumblebee a different car?"  "Is that John Cena?" Those are questions asked by The Rock Daughters™ this morning as they checked out the trailer for Paramount Pictures' Bumblebee before school this morning. The first Transformers spin-off to come from the Michael Bay TF Universe, Bumblebee is a much smaller film, and one rooted in the "Generation One" era of the 1980s. We see 'Bee in his most famous form - the one kids learned to love back where it all started as a Volkswagen Beetle. But that's not all... look closely and you'll see that at some point he scans a Jeep Wrangler (maybe a Renegade?), and as the last Transformers film showed us, Bumblebee was at one point a military vehicle circa WWII. The designs are simpler, and there's definitely an E.T. vibe happening as ghostly voice of the late Bernie Mac reminds us that "the car will choose the driver." Take a look...

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