Last month, the crew over at Toy State dispatched a special assortment of vehicles to Rock Father HQ, with each to be subjected to a rigorous series of performance studies in The Rock Father's State-of-the-Art Toy Testing Facility (our house, backyard and neighborhood). Strapping on our lab coats and racing suits, the octane-obsessed Addie and I carefully inspected the collection before deciding which would be the first our first subject. Her choice: The ROAD RIPPERS Hatchbacks and Come-Back Racers. We know that they roll (that's a given), but do they rock as well?
Some exciting news just sped into Rock Father HQ this morning involving two companies that we dig: MATTEL and TOY STATE. The two toymakers have entered into a partnership that will allow Toy State to create a brand-new line of "over-the-top lights and sound and remote controlled HOT WHEELS-branded cars." I can picture Addie playing with them already...
A little more than a month ago, I blogged about the 60th Anniversary of MATCHBOX, and the fantastic promotional campaign that Mattel (NASDAQ: MAT) put together to celebrate the occasion. One big element of the anniversary is the MATCHBOX Heroes Wanted promotion, a sweepstakes with weekly prizes that will be capped-off with a $60,000 College Scholarship to be awarded to one winner. As noted in my initial post, I entered my car-obsessed daughter, Adalyn in the contest... and now she's become one of the weekly winners - an official "MATCHBOX Hero-in-training!"
I'm always a little leery of covering Kickstarter projects here on The Rock Father, but here we are with the second one this week. This is not an invitation for people to start shoving their projects down my throat again (it's happened), but when I see something that I dig that also has a realistic, attainable goal - I just might share it. One such project? The Dream Car by huzi design. 76% Funded with just 10 Days to go, Cindy Ng and her team at huzi have crafted collectible, customizable toy cars that capture the feeling of a timeless, classic wooden toy - but with modern design aesthetics and some cool new twists. Check out Cindy's pitch video below:
Earlier this month, I posted a blog regarding the MATCHBOX 60th Anniversary Celebration that Mattel is currently promoting (read it here). One thing I didn't mention in that piece was that for the first time ever... MATCHBOX has issued a "chase" vehicle - a variation produced in limited numbers and randomly distributed - similar to what the MATCHBOX cousins at HOT WHEELS do with their "Treasure Hunts." While the 60th Anniversary Commemorative Edition Line of MATCHBOX is said to include 24 Vehicles, there is actually a 25th - the unnumbered Routemaster Bus in Red Chrome, with special artwork.
If you're like me, there's a solid chance that you've been raising your little ones right - peppering their modern-day pop culture with a sprinkling of retro-cool goodness. A quick glance at The Rock Father homepage will usually reveal at least one 2013 representation of something from my own childhood. How many times have I mentioned KNIGHT RIDER on this site? The show has been mentioned in at least 13 articles so far (14 counting this one), and my 3½-year-old loves it. Now comes a pair of toys that every child of the 80s who is now a parent themselves needs to own (for their kids, of course).