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It wasn't long ago that to launch a toy line, it was often supported by an animated television series. Now, as more and more kids cling to tablets and other digital devices (a plague), it's all about the webseries instead. Nearly every new toy line on-deck for 2018 will debut alongside a series of webisodes, and Alpha Group is getting into that action to launch their latest line, SCREECHERS WILD! First previewed here on THE ROCK FATHER™ Magazine a few weeks back, the first four episodes of Screechers Wild! Season One are out, and they're pretty cool. Check 'em out in the player below, and look for these toys to hit stores in the months ahead. They've already started creeping out there!

Transforming vehicles are hardly a new thing, nor are the kinds of things that said vehicles change into. From sentient humanoid robots to insects and animalistic beasts, we've seen a lot of transformations over the past 30+ years, but now there's a new entry into that realm that's putting some new twists on things. From Alpha Group (formerly Auldey Toys US) comes SCREECHERS WILD!, a new collection of vehicles that transform into creatures using "explosive 360-degree flip morphing action." They're definitely hitting on the retro marks with the launch, presenting a commercial that feels straight outta the 80s with its neon-grid patterns and action-packed visuals. They call it "fuel-injected feeding time" as the vehicles either pick up (or have launched to them) a plastic disc ("food") that activates the flip transformation. Take a look...

Published in Rock Father Rides