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Monday, May 14 2018 11:41

The First Two Hess Toy Truck Minis for 2018 Have Been Revealed...

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As announced back in April, the iconic Hess Toy Truck will be hitting the road once more, and for 2018 the lineup is expanded. In addition to the traditional holiday Hess Toy Truck, there's also some kind of ultra-limited anniversary vehicle arriving this fall, and the Minis will be back again with their second 3-pack hitting the streets on June 1. For the Mini collection, two of the three have been revealed - the first on April 30 (an original tanker), while the curtain dropped on the second one for Mother's Day - a new fire truck. Take a look at the first two reveals below, then ponder what the third high-octane vehicle will be!

hessfire hessminitank

Now, I can't emphasize enough how great the quality has always been on the Hess Toy Truck collection, so we're looking forward to adding these to our fleet. To get them, you have to act fast - so keep your eye on HessToyTruck.com to order yours.

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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