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Wednesday, April 18 2018 23:37

The Iconic HESS Toy Truck is Getting an Expanded Lineup...

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The Hess Toy Truck is a tradition that I've written about many times over the years, and after last year saw the return of the summer Mini Collection (pictured top), news has arrived that the lineup for 2018 will be even bigger! Hess Corporation has announced plans to commemorate the 85th anniversary of the company's founding with three separate toy releases this year, each available exclusively at www.hesstoytruck.com. Of course the annual holiday Hess is always the big one, but this year there's something really special. Take a look...

From the Official Announcement: "On June 1 the Mini Collection will return, featuring a new set of three previously unreleased miniature toy truck replicas.  On October 1, a special release Collector's Edition Toy Truck will be offered in the most limited quantity ever available for any Hess Toy Truck.  On November 1, the highly anticipated 2018 holiday Hess Toy Truck will go on sale.   In keeping with the annual tradition, the toy designs will not be revealed until they go on sale, but fans can follow "hints" on the Toy Truck FacebookTwitter and Instagram."

hess city

Living in the Midwest, our family largely missed out on the original tradition of picking up the trucks in-store (we did once on a road trip), but in the years since we've amassed quite a little collection, and it's our youngest daughter that really loves receiving these every year. Personally, I have a ton of fun photographing them (pictured above with our Ready Setz Urban Playset), and many photos can be seen right here in the archives of THE ROCK FATHER™ Magazine. Stay tuned for more!

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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