“To work on the LEGO Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “Many of the themes in ‘The LEGO Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”
Of course, I had to bring our own LEGO Batman from Rock Father HQ to see his new ride in-person. It's safe to say that he completely approves...
Bonus Fact: LEGO Batman has a voice that's shared between divisions of General Motors. While the LEGO Batmobile is a Chevy, it's Will Arnett is also the voice of GMC... "This is Professional Grade."
Check out the Rock Father Rides™ section of The Rock Father™ Magazine for more coverage of the 2017 Chicago Auto Show. The show runs February 11-20, 2017 at McCormick Place. Click here for tickets and details.