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Friday, February 10 2017 08:14

#CAS17: The LEGO Batman Movie Batmobile by Chevrolet brings a Mini-Build and More to the Chicago Auto Show...

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2017 CAS LogoAs The LEGO Batman Movie soars into theaters this weekend, it's pretty appropriate that The Batmobile is in the Windy City. After all, Chicago doubled for Gotham City back when Christopher Nolan was crafting his Dark Knight Trilogy. Thing is, this Batmobile is a much different beast. The 2017 LEGO Batmobile from Chevrolet made its official debut in Detroit last month, a life-sized replica of "The Speedwagon" driven by LEGO Batman (voiced by Will Arnett) in the new film. Now, that ride, crafted from a total of 344,187 LEGO bricks supported by a square-tube aluminum frame, is sitting in McCormick Place, the result of 222 hours of design time, and 1,833 hours of construction by LEGO Master Builders. For it's appearance at The Chicago Auto Show, the LEGO Batmobile sits in front of a brick wall illuminated by moving Bat (and Chevy) signals, each zeroing in on LEGO Batman himself! As a bonus, kids can take part in their very own LEGO Batmobile mini-build, available for free to take home! We had a chance to check out the full display during the Media Preview - take a look...

Chicago Auto Show Batmobile LEGO Build

“To work on the LEGO Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “Many of the themes in ‘The LEGO Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”

Of course, I had to bring our own LEGO Batman from Rock Father HQ to see his new ride in-person. It's safe to say that he completely approves...

LEGO Batman visits the Chicago Auto Show

Bonus Fact: LEGO Batman has a voice that's shared between divisions of General Motors. While the LEGO Batmobile is a Chevy, it's Will Arnett is also the voice of GMC... "This is Professional Grade."

Check out the Rock Father Rides™ section of The Rock Father™ Magazine for more coverage of the 2017 Chicago Auto Show. The show runs February 11-20, 2017 at McCormick Place. Click here for tickets and details.

James Zahn

About James: A work-from-home Dad with a pair of daughters (Released in 2009 and 2012) - James Zahn is THE ROCK FATHER™. 

Bringing over two decades of experience in the entertainment industry into the family realm, Zahn is an Illinois-based Entertainment Writer, Media Personality, Commentator, Adventurer and Raconteur. 

He is a member of The Toy Insider Parent Advisory Board, a writer for the Netflix #StreamTeam, and serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers.

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for Napalm Records' PRODUCT OF HATE.

James and/or his work have been featured in/on CNN, NBC, G4, The Chicago Tribune, Blogcritics, Fangoria, Starlog, The River Cities' Reader. Slowfish, Oil, and more. He's appeared as a music expert on CNN's AC360, has been quoted in BusinessWire, CNN and Babble, in addition to making appearances on ABC News, WGN and more. In the past he served as a writer for  Fandango Family and PBS KIDS, penned articles for Sprout, and was a contributor to Chicago Parent.

Learn more here

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