Pictured Left: Addie with her Hot Wheels "Danicar" back in 2012
Research from Experian Marketing Services (Simmons National Consumer Kids Survey, Fall Full Year 2013) shows that one out of three girls ages 6-11 are already NASCAR fans. Four out of five of these girls own dolls, and among them, two-thirds own clothes for their dolls and two-thirds own other doll accessories.
While I'll unfortunately not be attending New York Toy Fair this year, the entire Madame Alexander Doll Company 2015 collection can be seen February 14-17, 2015 at the Javits Center in NYC, Booth 2451.
With two very doll-obsessed and car-obsessed little girls in this house, you can bet I'll be following this new line closely. Stay tuned...
Bonus: Back in 2012 I wrote a guest post for TTPM (TimeToPlayMag) about Addie's love of toy cars. Read that one here.