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Monday, October 06 2014 10:37

Toy State unveils a new look for ROAD RIPPERS & NIKKO, new rides set to roll out...

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I recently spent a year working with Toy State on a limited-time "Test Driver" initiative, and while that program has come to a close, I'm still happy to spread the word about some of their new offerings - many of which become some of the hottest rides in the toy aisles. Today a little bit of news hit the wires as a tease of what's to come from the company as they begin rolling out new vehicles under their ROAD RIPPERS and NIKKO brands - new logos for each. Personally, I'm really interested in where they take NIKKO as they recently acquired it, and my first-ever R/C car was a NIKKO Ferrari back in the 80s.

"We couldn't be more excited about the new logos and packaging these leading brands will have when they hit retail shelves in 2015. Redefining the Nikko brand was a major design objective following our acquisition, and returning Road Rippers to its signature 'orange package' roots provides an exciting refresh for the leader in the Lights & Sound vehicle category."

-Andy Friess, Toy State's GM of US operations & Senior VP, Global Marketing-

As you may recall from my coverage here on THE ROCK FATHER, Toy State manufactures it's own signature vehicles, alongside licensed models under the HOT WHEELS, James Bond 007, and Caterpillar brands, among others. 

Check out their fleet at ToyState.com
James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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