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THE ROCK FATHER Magazine

HOT WHEELS Celebrates the 100th Running of the Indy 500

The Hot Wheels Team is really firing on all cylinders this year! Seriously, the crew at Mattel has been on-fire with some fantastic new products and initiatives, and today, Hot Wheels rolled out something special to celebrate the 100th running of the Indianapolis 500 - a custom take on the classic Indy 500 Championship Trophy, unveiled by Ryan Hunter-Reay at the Indianapolis Children's Museum. This hand-made trophy celebrates the past 99 epic Indy races with 99 Hot Wheels cars. 

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CAPTAIN AMERICA 75th Anniversary Hot Wheels Giveaway!

The time has come... MARVEL's CAPTAIN AMERICA: CIVIL WAR is thrilling audiences worldwide as the MARVEL Cinematic Universe enters a new Phase and heads toward the inevitable coming of AVENGERS: INFINITY WAR. When it comes to the current battle, audiences are divided between #TeamCap and #TeamIronMan, and while generally I prefer Tony Stark as both a character and a hero, when it comes to the issue at hand in CIVIL WAR, I have to join Steve Rogers' crew... if I were a superhero, I'd want the Government to stay out of my business... much like real life. So with that in mind, THE ROCK FATHER Magazine is celebrating all-things Cap with this Hot Wheels Captain America 75th Anniversary Set - a special collection of eight vehicles released as a Walmart-exclusive. I've got one up for grabs, and they could be yours!

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Test Drive: Rockin' the Road - Across Florida in the 2016 Kia Optima SX Turbo

Brand unity is something that the folks at Kia Motors USA have really nailed over the past few years. Whether you're driving an entry-level model, or a fully-loaded luxury vehicle, the experience is distinctly Kia, and there's a comfort level in that feeling that's hard to surpass - no matter if you're in a car, crossover or minivan. When I last found myself behind the wheel of their best-selling nameplate, the Kia Optima, it was the 2014 Hybrid model. While we enjoyed that car, the 2016 Optima has been redesigned, and I recently had the opportunity to do a little roadtripping in Florida at the helm of the SX Turbo Edition - the perfect family ride for rockin' the road.

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The Rebirth of an American Classic: Columbia Bicycles and my Military-Inspired 'Liberator'

This post is part of a social shopper marketing insight campaign with Pollinate Media Group® and Columbia Bicycles, but all my opinions are that of THE ROCK FATHER. #pmedia #RideColumbia http://my-disclosur.es/OBsstV

There is a rebirth taking place... With roots dating back to the 1877 opening of Boston's Pope Manufacturing company under the leadership of Colonel Albert Pope, America's first bicycles bore the name "Columbia," and were manufactured using pioneering techniques that would later win fans and adopters such as a cyclist by the name of Henry Ford. In fact, Columbia Bicycles once had a sister company in Pope Automobiles, a short-lived venture that while innovative at the time, would somewhat ironically be eclipsed by the Ford Motor Company, among others. While automotive aspirations didn't quite pan-out, the Columbia Bikes would amass a rich history, rolling on for well-over a century before slightly fading from the public eye, just waiting for the right time to re-emerge... now.

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Review: The Step2 Hot Wheels Race Car Dresser... more than a dresser

Over the past couple of years, there's been some pretty cool collaboration taking place between two of my favorite companies - Step2 and Mattel. It started with furniture and ride-ons based on Thomas and Friends, and eventually the Hot Wheels brand got into the mix, spawning one of the coolest race car beds to ever be released... the Hot Wheels Toddler-to-Twin Race Car Bed. Last year, we had the honor of collaborating with Step2 and Mattel ourselves, teaming-up for the "Rock Daughter Edition" of that very bed - with only two being produced, one for our youngest daughter here at Rock Father HQ, and the other given away to a lucky winner during a Holiday Wish Guide promotion. While you can't buy the purple/yellow/pink bed that we have here at our home, Step2 has a pair of color variations available, and now there's an accompanying Hot Wheels Race Car Dresser. The cool thing with this is that it doesn't have to be a "dresser," but can be used as a sweet storage cabinet for Hot Wheels vehicles and tracks, and that's exactly what The Rock Daughters™ are using ours for!

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