Monday, March 19 2012 22:35

The Rock Father's GROWUMS Adventure: Part 1 - Starting a Pizza Garden!

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With record-setting temperatures here in Northern Illinois this week, the little one and I have been spending a lot of time outside getting inspired for the Spring and Summer Gardening seasons. In fact, having cleared 80-degrees already, this is the warmest March on record, and a lot of our Garden Friends that shouldn't be here yet have already arrived. Joining them for 2012 are some new friends, the GROWUMS.

GROWUMS are a collection of six themed gardening kits that encourage kids to ''put a little character in your garden.'' Intrigued by the kits and their vast array of characters, educational tools, and transmedia presence, I reached out to the Growums team to learn a little bit more.  

At the root of the Growums' project is the opportunity to teach and inspire a new generation of kids that are enthusiastic about growing their own healthy food. What makes the Growums world different, is that the experience combines real-world gardening with an online-educational site that entertains as it teaches. Each member of the garden has been given a unique persona and character,  - such as the very Rock Father-appropriate Elvis Parsley and Frank Cilantro

Last week, a care package from the Growums arrived here at The Rock Father™ HQ so that we could experience all of this first hand. 


Inside the box was a sales sheet, a t-shirt, bag, some bracelets, and one of their themed gardens - the PIZZA GARDEN, which we'll be growing and tracking the progress of, right here on The Rock Father Gardening Blog!

The Pizza Garden Kit Includes:

The first thing that we did was make a trip over to the computer to register our garden with the unique code inside. Once "planted" in the virtual world, our first lesson was presented in video form with colorful CGI veggies leading the way to gardening glory. Back to the table we went, and we began adding water to our Coco Pellets. Now, while the tray is self-watering, a favorite trick of mine for all Coco/Peat Pellet seed starting is to use a turkey baster to evenly distribute warm water for each pellet to expand. 

After placing 2-3 of each seed into two pellets each, the pellets were labeled and ready to grow!

Our Pizza Garden has been placed in front of the sunny kitchen window, and we'll be looking for the plants to sprout. We'll also hear more from the Growums, as weekly emails will arrive with new instructional videos. Pretty cool, right?

While we're getting started with our first Growums Garden, you can take part yourself by visiting Growums.com. In addition to being able to meet the characters and buy your own Gardens, you can also sign up for Fundraising Programs for your school or organization! Tired of selling cookies, coupons, or candy bars? Growums might be what you're looking for. Additionally, they have some great programs like Growums Goes to the Fair, a Blue Ribbon program with some creative projects for all to enjoy.

Check back for more on our Pizza Garden Progress throughout the season!

PS: While at LOWES over the weekend, we noticed a pallet full of Growums Garden in a Box, which is exclusive to Lowes this year. Retailing for $39.99, you can see a video detailing the set below...

IMG 7346

FTC Disclosure: Growums provided one (1) Pizza Garden Kit ($9.99 value) to The Rock Father™ for the purpose of this project. 

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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