Friday, June 01 2018 14:20

The xB Mission: Suburban Exploration, Warm Days and Voltage Polar Pop® cup

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THE ROCK FATHER and his Circle K Mountain Dew Polar Pop Cup

It’s been nearly a year since I started The xB Mission - an idea that I could take what had been becoming an “old” car and start to reverse the process as its age begins inching toward “classic.” I special-ordered this car new, and I took delivery in June of 2004. 14 years and 160,000+ miles later, my Scion xB and I have a special relationship… like Han Solo and the Millennium Falcon, Michael Knight and K.I.T.T., The Lone Ranger and Silver. This ride and I have been through a lot together, and this year there will be more. What you can’t see in the picture above is that the whole family is there. My wife is snapping the photo, while our daughters are behind tinted glass in the back seat. While I’ve driven many vehicles over the years, it was my wife who once said “you’re synonymous with that car,” and in many ways that was the deciding factor to keep it rolling. Another thing that I’m known for? My beverage of choice: Mountain Dew Voltage. I’ve enjoyed thousands of them, and one of my favorites exclusive at Circle K on fountain is - Voltage Polar Pop® cup!

The Rock Father's Mountain Dew Polar Pop Cup from Circle K

You’ve no doubt heard the phrase “Do the Dew!” over the years, and here that’s become something of a mantra. Now, as The Rock Daughters are getting older, they’re finding their way into more extreme sports, like karate and skateboarding. In fact, Santa brought Addie her first skateboard this past Christmas, and soon we’ll be hitting the local skateparks to see what she can pull off when she first starts grinding the rails. It’s an interest that’s been brewing for a while, but it really seemed like a lightbulb went off for her after discovering The Dew Tour on television last summer.

Mountain Dew Inner Circle

This year’s Dew Tour is happening in Long Beach, California (June 28-July 1), and it’s a FREE event that’s open to the public and brings together some of the world’s best skateboarders, snowboarders, skiers, artists, brands, and fans in a celebration of creativity and style for all ages. You can join the Inner Circle only on the Circle K App to grab VIP Tickets and more!

While a road trip to Cali isn’t in the cards this year, I know that no matter where our adventures take us, I can take it easy when I stop at Circle K for my Mountain Dew Voltage Polar Pop®, my drink will stay colder longer even as things are heating up outside!

The Rock Father's Mountain Dew Polar Pop Cup from Circle K

The xB Mission is filled with adventure. See more on what’s happening at https://www.instagram.com/thexbmission/

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. He is the Owner, Publisher, and Editor-in-Chief of THE ROCK FATHER™ Magazine. In January, 2019, after nearly a decade of publishing The Rock Father™ Magazine, he joined Adventure Media and Events as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider — a destination for all things pop culture, and The Toy Insider — the leading consumer guide for toys and games. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 27 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

Zahn and/or his work have been featured in/on CNN, NBC, ABC, WGN, CBS, GCTN, G4, The Chicago Tribune, Forbes, MarketWatch, Reuters, BusinessWire, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

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