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Monday, January 29 2018 08:45

Super Bowl Commercials: What if the M&M's Spokescandy Became Danny DeVito?

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The Super Bowl or "Big Game" (for companies not paying the license fee) is happening this Sunday, and while I won't be watching the game (being "anti-football"), I do love the commercials. As it's been for the past several years, many companies are getting out in front of the Sunday push, releasing their spots early for the YouTube crowd, and today comes an early entry from M&M's candy. The question: What if one of their spokescandies came to life in human form? Well, we have the answer, and that answer is Batman Returns' Danny DeVito. Take a look...

"When casting for a human that embodies the personality of our Red M&M'S spokescandy, we were looking for someone who is known for having a sarcastic sense of humor and know-it-all wit – Danny DeVito was the perfect human match," says Allison Miazga-Bedrick, Brand Director, M&M'S. "We hope our fans will be entertained by how we bring Red together with an iconic celebrity in a way that's never been done before."

In an appropriate digital connection, M&M's also cast YouTube star, actor and singer Todrick Hall in this year's commercial. During the spot, DeVito asks Hall, "Do you want to eat me?" – and Hall responds by shaking his head in disgust.

For more: http://www.mms.com/

James Zahn

James Zahn is best-known as The Rock Father™, a media personality, commentator, adventurer and raconteur. In January, 2019, after nearly a decade as Publisher of The Rock Father Magazine, he joined Adventure Publishing Group as Senior Editor of The Toy Book—the leading trade publication for the toy industry since 1984, as well as The Pop Insider—a destination for all things pop culture. He is also editor of The Toy Report, a weekly newsletter published by The Toy Book each Thursday. Zahn has over 25 years of experience in the entertainment, retail and publishing industries.

He regularly serves as a Brand Ambassador and spokesperson for several Globally-recognized pop culture and lifestyle brands in addition to consulting for a number of toy manufacturers. 

Creatively, James has directed/edited music videos, lyric videos, and album trailers for bands such as FEAR FACTORY, has appeared as an actor in feature films and commercials, written comic books, and performed in bands. He currently serves as an artist manager and video director for PRODUCT OF HATE, whose debut album was released by Napalm Records in 2016, distributed by ADA/Warner Music in the U.S. with Universal Music handling global. A new album has been completed and is set for release this year.

James and/or his work have been featured in/on CNN, FOX Business, NBC, ABC, WGN, G4, The Chicago Tribune, BusinessWire, Babble, Fangoria, Starlog and more. He's appeared as a music expert on CNN's AC360 alongside Anderson Cooper, and has been interviewed by Larry King. In the past he served as a writer for the Netflix Stream Team,  Fandango Family and PBS KIDS, penned articles for Sprout and PopSugar, and was a contributor to Chicago Parent.

Learn more here

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